Writing a sounding title will draw readers to the fruit of your hard work: your article. The title will almost always be the item that will make the first impression, so it’s very important that it provokes curiosity about what’s in the article or the solutions the article will offer for a problem the reader probably has.
As opposed to what the logical way of writing appears to be, the title should not be written before beginning to write your article. Surprisingly, it should be considered being the last step! As you proofread your article, the title should reveal itself, based on the most appealing keywords you find in your text. If that doesn’t happen, there are a number of rules your title should conform to. You will find them, among other tips and tricks, in the following list.
- Keep the intended audience in mind.
You have written your article with a specific audience in mind. The title should address the same kind of audience. Writing a scientific article with a childish title is obviously not a very intelligent idea.
Think about the age and the gender of the people who will most likely be interested in reading your article. Also take into account intelligence and background of assumed readers.
- Include keywords in the title
I you write for the internet, you can optimize your title for the search engines, like Google and Yahoo. The main topic found in the content of your article has to be in the title. Your article will rank higher in the search results and more people will find the way to your writing efforts. Of course, the keyword(s) you choose must be specific and related to the subject of the text.
- Throw in some emotion.
If your title can trigger an ‘Oh no!’ emotion or a ‘Finally!’ thought, the reader will be very interesting in reading more.
- Point out the value for the reader.
Practical solutions to common problem certainly provide a proven value to the readers of your article, so pointing out that value in the article’s title will offer a hook to your contents.
- Keep it short.
With the ever-growing number of information sources available to humanity, and especially with the volatile nature of online content, it is important to keep titles short This avoids that people who are scanning their screen quickly with their eyes won’t read your article’s title because it simply takes too much time.
- Create curiosity.
Raising a question through a title is a good way of creating interest for an article, but you have to make sure that the promise you make – providing an answer to this question – has been delivered after reading the article.
- Write about an interest, a fear, problem, passion, hobby
If the article for which you are writing a title talks about a certain interest, hobby or passion, show that in the title. A lot of people spend parts their leisure time searching for new insights about their hobby. Fears and problems are also highly researched subjects.
- Use numbers
Lists are highly scannable items on a page, so letting people know this means that they will be convinced that reading the article won’t take up too much of their valuable time. Commonly found examples are “Top ten 10 Tips to avoid…” of “Five ways to…” and “… in 60 minutes”.
- Use a tagline
A tagline further explains your title. On the web, this could be placed in a h4 header element.
- Use style
Fun ways to compose a title are by using a catchy phrase or including wordplay. Irony can also draw people’s attention. Alliterations generally sound really nice. Finally, adding some humour is never a bad idea.
You can see that there’s much more to writing a title than you might think. I hope this article gave you some inspiration for the article you’re currently working on or future writing efforts you have coming up. And if your goal is to attract as much readers as possible, these tips will help you spread your word!