Four Horsemen Of The ApocolypseIf you've got eyes and ears, no doubt you're aware of the 2012 end of the world prophecies. Despite the fact that there are over 200 predictions relating to either the demise of our planet or, equally as bad, the human race, we continue to buy into any/all such rumors. For reasons known only to our chromosomes, we simply love bad news. Much in the same way that our ears grow super sensitive at the whisper of a sale down at Wal-Mart, we just love huge doses of pessimism.

The source doesn't interest us, spurious or factual; we'll take second helpings please. It's in our nature, inherent in each and every one of us. Don't get me wrong, we enjoy good tidings. But good tidings are small potatoes. Good tidings come nicely packaged by way of birth and wedding announcements, congratulations on a new job, house move and so on. What's really interesting is the fact that portents of doom generate money. For those that are doing the endorsing of the aforementioned prophecies.

Anyone that's involved in wandering the globe, physically or by way of the internet and/or publishing books about the 2012 end of the world topic, is making a wage. And probably a very tidy one. The Y2K fiasco generated monetary gain for those that hopped upon the band wagon in 98/99 - and it's no different this time around. Looking back, after all the talk, advice and general promotion of Y2K, what really happened?

Nothing. Of course we survived the dreaded Millennium bug. Only we'd still got Christmas 1999 to pay for and the spreaders of fear and panic were probably popping a few more champagne corks. Did we learn anything from Y2K? We did, though none of it is of any real value. Unless you're one of the new novelists or dramatists, currently publishing your latest narrative entitled '2012 End Of The World' that is.

If you need a little proof, check out the book store at Amazon online and do a search using the following four numbers: 2012. And be prepared. Not for the end of the world, but for a little smattering of evidence on just how many good folks really are making money from promoting the end of life as we know it. And of course there are partner titles, labeled to give you hope, in the event that you do indeed survive the very next time the Four Horsemen of the Apocalypse come out to play.

The best thing that anyone can do, regarding the Mayan prophecies, is exercise a little caution. Call it a reality check. Something may well happen in 2012, none of us know what's around the corner. That said, I'm banking on spending Christmas 2012 wondering why I overspent, the same as I do every year.