Everyone wants to be number one. It doesn't matter if it's in sports, with an employer, or the top position in the search engines for your targeted keyword phrase. While it is nearly impossible to promise a number one spot in the search engines, these easy steps will have your website ranking better for relevant, popular terms.
Before you dive in, please note this needs to be done for every single page on your website. Instead of optimizing your home page or trying to work on your entire website at one time, start with a side page to work on first. So pick a page and get started!
Step 1 - Research Your Keywords
While this seems like the obvious place to start, it is a practice that is often missed. Many website owners skip over this crucial step, thinking they will get plenty of visitors by naming their page what they believe is the best description. This may be partially true, but you will still need to research that term. It is important to make sure it is something everyone else is searching for as well.
For this step, it is recommended you use WordTracker's free search function at Freekeywords.Wordtracker.com. Type in your desired descriptive words in the search box, and you will see how many searches that term (and phrases that use that term) gets daily. You will want to aim for a term that gets a significant number of searches a day, but may have trouble ranking for shorter terms or terms with high search numbers. You will do much better being at the top of the page for a term that gets 30 searches a day, instead of being on page ten on Google of a smaller phrase that gets 1,000.
Step 2 - Use Your Term on Page
Using your desired keyword phrase in the title of your page is the most important piece, but should not be your only step. You will need to add it in other places as well. More specifically, your keyword needs to be within the content.
Your keyword phrase as a whole and in partials should appear naturally in your content. When writing your content, keep your visitors in mind first, and your keyword phrase second. If you can slide it in naturally, do so. Try to avoid over-doing your term within your content. A good aim is 2-5% keyword density, depending on how much content your page has. The more your total page word count, the less you will need the keyword to appear. Still, try to aim for at least 2%. (There are many free SEO tools on the web that will check keyword density â a simple search can produce several websites to analyze your keyword density, word count, and other SEO factors).
Step 3 - Increase Your Content, Decrease Links
The more content on your page, the more Google will eat it up. A decent goal is 1,000 words per page, with a maximum of 100 links. If you need to break up your navigation links to get under 100, do so. Using a simple site map makes any link one click away from main, so do not worry how deep your navigation goes.
Remember to keep your content relevant to the page. If you have trouble hitting that 1,000 word mark, try to avoid using fillers or repeat content just to meet this goal. Keep your focus on what the visitor will want to know when landing on this page, and write what needs to be there, following step 2.
While there is much more to SEO than keyword phrases and content, with these basic steps you will see an increase in visitors within a matter of a few months. Remember that SEO is an ongoing process, and needs to be done on every page you want ranked. Remember, having well ranked pages means more visitors!