Whatever type of website you want to build and for whatever purpose, you will no doubt want to get as many visitors as possible. In order to make this possible, the first step is to choose a good web address, also known as a URL or a domain name. Choosing a suitable web address is one of the most important factors in successful Internet marketing. Read the following tips to get some ideas on choosing the perfect domain name.
1: Try to Include a Keyword of Phrase into the Address
It is usually not a problem to integrate a relevant keyword or phrase into your web address. This will greatly help your marketing, and it can help to make your web address more memorable. For example, if you are planning on starting a blog about backpacking around Europe, try to include the word ‘backpacker’ or ‘backpacking’ or any other relevant keyword into the web address.
2: Consider Your TLD
The TLD is the Top Level Domain, or the final part of your web address. The most popular web address ends in ‘.com,’ and while this is suitable for most purposes, there are many exceptions. The ‘.com’ TLD is typically the best one to choose if your website is designed to target an audience from anywhere in the world. However, if the content of your site is targeted exclusively to people from your own country, then you will normally be better off choosing a national top level domain such as ‘co.uk,’ ‘.nl’ or ‘.de’ etc. This way, your visitors will immediately know that you are a local business.
There are many other TLDs that you can choose for your web address and, every year or two, more and more become available. There are TLDs for specific types of industries such as ‘.mobi’ for mobile-optimized websites, ‘.aero’ for companies in the aviation industry and much more. There are also national TLDs open to registration to anyone in the world such as ‘.me,’ ‘.fm’ and ‘.tv’ amongst others.
3: Make Sure Your Web Address is Unique
Avoid having a web address which is similar to another site, such as a competitor. You will want to avoid a situation where people type your web address incorrectly and instead end up at a competitor’s site or worse still, a spam site. Larger businesses often deliberately register web addresses similar to their own but which are mistyped. For example ‘gooogle.com’ will still take you to ‘google.com.’