This topic was taken from Plaveb blog site
A Landing page is where the visitor is brought to from a search list. This page is used to receive user information through a contact form. If properly used, the landing page is a powerful tool to boost conversion rates as they usually target a particular niche. A well designed landing page with a defined and clear path for response is necessary for good retention and low bounce rates.
Here are some of the most common errors that must be avoided on your landing page.
In order to record a conversion, you must have a crisp and clear call to action. If you don’t define a clear response-path, visitors to your site tend to get confused. Use easy to spot buttons and images that are self explanatory. Your landing page should be capable of attracting the attention of your visitors and keep them focused on a matter of their interest. This matter should be catchy like an image, a tag line or phrase or anything that takes to make your visitor take a call to action.
An ambiguous or messy design would confuse your visitor and leave them thinking about what you are trying to convey, this would not give us the results we require. A clear and easy to understand design which defines each and everything on its pages neatly and properly would help the visitor focus and this would give you better a response. Only if your landing page portrays your objectives properly and the call to action is crisp and clear would the visitor follow suit and give you better conversion rates.
Form Fields Bombardment
Certain business requires visitors to their website to fill out forms on their landing pages. The thing with forms are that they tend to be a major put off especially if they are lengthy and have multiple form fields. If a visitor visits your website for the first time, he/she would not have the patience to go through a lengthy series of questions. While designing a form remember not to include unwanted details especially if they have no relevance to the niche of your business.
A short and simple form with direct and clear questions relevant to your products and services would be ideal.
Use of Irrelevant Images
Visual cues are faster to grasp and people find it easier to relate to images as they are catchy and deliver the right message. Landing pages, too have to be designed with the same in mind. Use relevant images for example a landing page for a website that sells pizzas should have an image of a pizza on it rather that pictures of flowers or anything else. Make sure the pictures that you use are relevant and aligned with the purpose of your website.
So these are the major ‘Don’ts’ when it comes to landing pages . Make sure that your site does not repeat these mistakes as they would lead to a major increase in bounce rates on your website.