Video marketing isn't different from any other marketing technique when you look at the core. There most certainly are optimizing dos and don'ts when it comes to video; just like anything else.
You would not try to rank on the first page of Google without onpage and offpage optimization; so neither will you skip it with your video marketing. Take the time to read and learn the following three ways to optimize your videos.
Never make your videos of epic length, and in fact usually several minutes is enough so you do not lose your viewer. We have actually seen very long videos of a half hour to forty five minutes, and that is horrendously long. Most people recognize a video that is promotional in nature, and in that case it is "just the facts" and nothing else. Always speak in terms of benefits to the person watching the video, and then make it a cliff-hanger. Always make your content interesting and compelling to avoid losing viewer interest.
You should do everything to encourage people to share your videos, and that includes giving them the ability to get the embed code. You never know which video will bring you the highest response and actually go viral. Do not be shy about asking people to use the video in their Facebook pages. If something like that happens, then you will be the recipient of more traffic. The more targeted traffic you get, the better it gets for you if your marketing process is optimized well.
Then of course do not forget to bookmark youir videos or upload them to accounts you have. This is part of your overall video marketing plan and should be done. This is actually one of the first places you should start after your video is distributed to the places you want. We suggest that you begin with all the major social bookmarking and networking sites. We also recommend you make a plan and have a process in place to make it all as efficient as you can. Have no doubts about if video marketing works because it does. Trust us, if you can, and know that nothing is difficult with optimziing or marketing your videos. Nothing motivates like success, and when you begin realizing your own then nothing will stop you. You may stumble a little before you get it right, so do not despair and do not give up.
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