Even if you are not an Apple fan, you have probably heard about the announcement of the new iPhones, the iPhone 5S and the iPhone 5C. This is one thing Apple is good at: drawing the attention of people and media when they launch a new product. 

However, these phones have disappointed people, in particular investors and the Apple shares lost 5% of their value at the opening of the share market the day after the announcement. Why this disappointment? Here are 3 reasons for it.

No Big Revolutionary Features

Somehow, people always expect Apple to come up with something new creative and never-ever-seen before. Performances? People don't look at them, they are not impressed if you tell them that their phones will have a 16-core 200GHz processor. They don't even want to hear about it.

A better camera? Even though people use it all the time, this is also too "already-heard-before" to raise people's attention.

New Phone Makes CoffeeCredit: Adragast

And yet, the iPhone 5S will have a nice new feature: a fingerprint sensor. Today, this won't be revolutionary but it may prove very useful in the future. Want to read your mail? No need to type your login and password anymore, just check your fingerprint! Want to buy something at Amazon? Same thing.

No need to remember 10 different passwords, no risk to mistype them and get your account locked, no need to update them every once in a while... Isn't this pretty cool?

Leaked Information

Another reason about the lack of amazement is that a lot of information had already "leaked" on the web. Two phone models? Old news. A cheap iPhone version? Already heard that.

This is kind of tricky. Should Apple make some last-minute secret changes just so that people get surprised during these announcements? Should they keep every employees enclosed in a remote island with no internet connection so that nothing gets known before the official announcement?

iPhone AnnouncementCredit: Adragast

Having a new iPhone model (5c) is actually a big news. In the past, Nokia would make hundreds of handsets while Apple would focus on only one model: the iPhone. Now it seems that Nokia has reduced the number of handsets they produce while Apple is increasing their.

Does it mean that in the future, we should expect ot find about the same number of handsets, no matter the manufacturer? As in: one cheap phone for people who can't afford more (or don't want to spend a fortune on it), one globally good phone for most people and, say, one geeky phone for gamers?

The Price

The main critics about the new phones concern their price. The cheap iPhone 5C isn't cheap. The 16-Gb version, the smallest one, will cost $549 without a mobile subscription ($99 with a 2-year subscription).

In comparison, many unlocked phones with 16Gb memory can be found in the $250-$350 range, some being pretty good.

On the other hand, Apple doesn't want to produce a cheap phone, but a high-quality phone, a bit cheaper than its big brother the iphone 5S.

Conclusion

The announcement of these new iPhones has disappointed investors who were expecting more revolutionary features. They were maybe expecting the cheaper version to be cheaper too.

On the other hand, the fingerprint sensor may be very nice in the future use and it will be interesting to see whether consumers are going to buy the new iPhones or not.

Release date: 20 September 2013. Apple fans are already queueing...