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3 Reasons the New iPhones Failed to Impress

By Edited Nov 13, 2013 6 11

Even if you are not an Apple fan, you have probably heard about the announcement of the new iPhones, the iPhone 5S and the iPhone 5C. This is one thing Apple is good at: drawing the attention of people and media when they launch a new product. 

However, these phones have disappointed people, in particular investors and the Apple shares lost 5% of their value at the opening of the share market the day after the announcement. Why this disappointment? Here are 3 reasons for it.

No Big Revolutionary Features

Somehow, people always expect Apple to come up with something new creative and never-ever-seen before. Performances? People don't look at them, they are not impressed if you tell them that their phones will have a 16-core 200GHz processor. They don't even want to hear about it.

A better camera? Even though people use it all the time, this is also too "already-heard-before" to raise people's attention.

New Phone Makes Coffee

And yet, the iPhone 5S will have a nice new feature: a fingerprint sensor. Today, this won't be revolutionary but it may prove very useful in the future. Want to read your mail? No need to type your login and password anymore, just check your fingerprint! Want to buy something at Amazon? Same thing.

No need to remember 10 different passwords, no risk to mistype them and get your account locked, no need to update them every once in a while... Isn't this pretty cool?

Leaked Information

Another reason about the lack of amazement is that a lot of information had already "leaked" on the web. Two phone models? Old news. A cheap iPhone version? Already heard that.

This is kind of tricky. Should Apple make some last-minute secret changes just so that people get surprised during these announcements? Should they keep every employees enclosed in a remote island with no internet connection so that nothing gets known before the official announcement?

iPhone Announcement

Having a new iPhone model (5c) is actually a big news. In the past, Nokia would make hundreds of handsets while Apple would focus on only one model: the iPhone. Now it seems that Nokia has reduced the number of handsets they produce while Apple is increasing their.

Does it mean that in the future, we should expect ot find about the same number of handsets, no matter the manufacturer? As in: one cheap phone for people who can't afford more (or don't want to spend a fortune on it), one globally good phone for most people and, say, one geeky phone for gamers?

The Price

The main critics about the new phones concern their price. The cheap iPhone 5C isn't cheap. The 16-Gb version, the smallest one, will cost $549 without a mobile subscription ($99 with a 2-year subscription).

In comparison, many unlocked phones with 16Gb memory can be found in the $250-$350 range, some being pretty good.

On the other hand, Apple doesn't want to produce a cheap phone, but a high-quality phone, a bit cheaper than its big brother the iphone 5S.


The announcement of these new iPhones has disappointed investors who were expecting more revolutionary features. They were maybe expecting the cheaper version to be cheaper too.

On the other hand, the fingerprint sensor may be very nice in the future use and it will be interesting to see whether consumers are going to buy the new iPhones or not.

Release date: 20 September 2013. Apple fans are already queueing...



Sep 14, 2013 6:24am
I actually agree with this point as there are so many iPhone alternatives available in today's Smartphone world from where anyone can choose their best devices with expected apps and features like on iPhones.
Sep 14, 2013 10:59am
Thanks for your like and comment!
Sep 28, 2015 4:04pm
One has to well informed on the usefullness and safety of downloading apps. I have learned through trusted sources that some downloads are breeding grounds for unwanted virus thst can wipe out your phone. Thus means gou have to niw buy a new phone or possibly spend moneyto ckleanthe infected phone if it is not to
do so. Be carefyl with downloadds, and becareful with brand iphine companies as was menrioned un the festured srticle. They say the chesper phines sre cheap, but I. dont think so; false sdvertiding dont you all think si?
Sep 29, 2015 6:02am
Sorry, I am not sure to get everything you write in your comment but yes, apps may indeed contain viruses, malware and so on, so users need to be careful about them (only use official app store, etc...). However, I am not sure Apple phones are worse than Android phones for this particular point as security is a concern for all parties and Apple is generally prompt to help.
Sep 16, 2013 8:16pm
It's true--it failed to impress, because it all leaked before. People get disappointed, because someone properly broke his contract and leaked information all over the internet, not because Apple actually failed. If nobody would have known about the 5S, it would have caught a lot of people by surprise. Maybe it then would have been "cheap" enough.

As far as innovation is concerned, I believe that it's simply not the time to innovate right now. There's too many competitors out there, that all try to implement the newest! smartest! most innovative! feature in hardware and software. I don't blame Apple for keeping things steady, go with what they know and make it better, more stable. What's the point of always making something completely different, just so it looks newer and crazier? iOs is established. Let's make it better without losing sight of what it was meant to do.
New things are to come, eventually.
Sep 17, 2013 12:25am
Glad to see we agree on most of it! I also like stability over fancy-useless features.
Oct 12, 2013 1:23pm
The camera and video recorder on the 5S is pretty badass. It put smy Evo 3d to shame.
Nov 18, 2013 12:27pm
Somebody once said that "Apple has become a victim of their own success". I think they need to come up with something entirely new. Not a new version of something that already exists, but a new something, that doesn't yet exist.
Nov 18, 2013 3:00pm
It would be nice, indeed to see Apple come up with something completely new. Not just a bigger tablet or smaller one (phablet?). But really something new. Unfortunately, I think we already know that the 2 new things to come are a watch which is somehow integrated with your phone and some enhanced reality glasses. Kind of nice but we have already heard of them.
Nov 18, 2013 8:21pm
The same design and leaking information frustrates the consumer where the result they will change the direction to Samsung smartphones which could hurt badly Apple.
Nov 18, 2013 11:07pm
On the other hand there is just so much you can do with a device, isn't it? The fingerprint sensor is a quite nice addition. But yes, leaked information makes it less "new".
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