There are a plethora of ways to make money online; but all of them fall into one of two categories:

1) Sell products

2) Offer services

If you want to build a business that will last in the long run, then product marketing is probably the best option, and affiliate marketing is the best way to start product marketing. Here are 3 reasons that you should look into this marketing model to start or further your online business.  


You Can Test What Works

Despite what countless emails and sales letters will claim, there is definitely a large learning curve when it comes to Internet marketing. The success of your business will depend on how fast you progress along that curve, and whether or not your business survives during the very beginning of your online journey.

Chances are you want to set up a long-term business that can earn you income for years to come; something that you would enjoy working on everyday. It may be advisable not to start with your main passion: working hard and failing the first time could take the fun out of it. Affiliate marketing allows you to learn the ropes with other products and niches, saving your "big idea" for when you have a bit more experience.  


You Can Find a Balance Between Profit and Passion  

Everyone is passionate about something. You may not realize it, but the things that you like, no matter what they are, can likely be turned into a feasible and profitable business. You only need to be able to find the market within your passion and determine what products that market would be willing to buy online. This is another “testing” aspect that makes affiliate marketing a great starting point for many marketers.

If you started by yourself, you’d have to constantly develop new products to test, never knowing if your product will be a worthwhile investment. By affiliating with other product creators, you take out the risk that comes with developing your own products. You can discover which aspects of your niche are worth monetizing, and when you figure out a solution, you can create it yourself and make some big money!  


You Can Easily Diversify Your Business  

About 75% of new businesses don’t survive their first three years after establishment. However, this is hard to track for online businesses, but that number is believed to be even higher. There is a low barrier for entry when it comes to online business, and those people who don’t have a solid plan or lack sufficient education will quickly fail. How do you avoid this fate? Diversify!

It is imperative to diversify your business as much as possible, and affiliate marketing makes it easy. Since you don't personally have to develop any products, you can have your hand in multiple niches. This way you're protected in the case of a product idea not working out or a niche suddenly drying out.