With new businesses being created every day, it’s important to keep your business at the top of its game.  New customers will most likely choose to bring to frequent an up-to-date business over an outdated older business, so it’s crucial that you stay at the front of the line when it comes to your competition.  The following are a few simple ways to update your business – from the inside out!

  1. New marketing campaign – Revamping your marketing campaign is a great way to give your business the fresh edge it needs against competition.  Outline your strengths, weaknesses, goals, and plans for the future.  Identify your target markets and brainstorm new and innovative ways to reach them with your business’ marketing message.  Hold promotional events that are timely and that will bring in a lot of new clientel.  Update your logo, pamphlets, fliers, posters and business cards to reflect the up-to-date company that you are and be sure to distribute these throughout your community.
  2. Office communications – When it comes to the way your business runs, updating office communications is key to keeping your company in the loop.  Reorganizing your internal communications can take time and effort, but the payoff can be game changing.  Be sure that all of your employees are on the same page when it comes to scheduling business meetings, deadlines, upcoming events and projects, etc. by utilizing a shared network email and calendaring program.  Hold regular office meetings to discuss office happenings and consider hiring a virtual receptionist to handle phone calls during busy office hours, nights and weekends.
  3. New décor – While internal changes are necessary to keep your company fresh, there’s nothing that says outdated like a dingy office.  Whether you hire an interior designer or put together your own updated office décor, redecorating your office or store is a surefire way to send the message to your customers that you are on the cutting edge in your industry.

While doing all of this updating, it is important to assure your current customers that the business itself is not changing.   They need not worry as you are still the same reliable, hardworking business as before – only with an updated edge.  Encourage them to spread the word about your new and improved company with incentives and discounts.