Marketing is essential to get yourself out there and create a brand. This applies for individual freelancers, self-employed contractors and all size of businesses. There are many different forms of marketing—online and offline. While some prove to be better than others for certain types of businesses, it is worth including all on your marketing plan to try them.
If your finances are causing a problem, you may need to limit the amount of tactics you use. Here are four that you can benefit from the start without a large financial necessity.
Make your content marketing strategy work for your business
Content Marketing with Blogs, Articles and Press Releases
Content marketing is one of the most powerful types of marketing. It is great for creating a blog on your own website, writing articles on various directories, guest posting on other blogs and even writing press releases when you release a new product or service. The best thing about content marketing is it never stops and will never completely disappear from the internet.
Using an effective content marketing strategy is completely free. Most article directories don’t cost a penny to sign up to and you just have to follow the submission guidelines. If you already have a website, which you should, you just need to add a blog onto it. The only thing that you may need to spend money on is hiring someone else to write the pieces for you if you’re not the best at writing, spelling and grammar.
Another benefit of using this form of internet marketing is that it allows you to prove your authority. This helps to build credibility, trust and a good online reputation. Proving to be an authority is excellent for search results as well as boosting your profits and investment opportunities. You will need to make sure all facts are correct and answer customer questions in a unique way to offer value.
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Social Media Marketing with Various Networks
Social media is extremely popular and social media marketing is fast becoming one of the best ways to get your business out there. There are different types of networks to consider, including LinkedIn, Google+, Facebook and YouTube. Each offer different possibilities and ways to reach out to your audience.
To effectively use social media marketing, you will need to learn the different types of networks. For example, Facebook and Google+ will allow you to add longer introductions to entice people to read a blog post or find out more about a product. Twitter only gives you 140 characters so you need to use them in the best way possible. YouTube on the other hand only allows videos, which gives you a different medium to sell your products or services through.
Since there are so many different networks, it is often worth investing in a software to join the programs together. Consider sites like Hootsuite and TweetDeck, which allow you to use the most common forms of social media for business. You get the same platform for each to make it easier to handle and manage.
Email Marketing to Reach Out Directly
The problem with internet marketing like content and social media is that you’re reaching out to people in general. They’re still not necessarily going to buy or hire you. This is where a good email marketing campaign will help you. People choose to sign up to your email list and can unsubscribe at any time. Your emails will be appreciated and speak volumes to them.
However, you have to learn how to use email marketing effectively. It is easy to use it too much or too little. If you send out too many emails, people will view you as spam and start unsubscribing from your list. On the other hand, if you don’t send out enough people will forget about you. When you do send a new email, your subscribers will wonder who you are, how you got their email address and start getting annoyed.
Email marketing, when used well, is great for building trust. You can ask your subscribers to email you back with questions and invite them to tell you what they would like to know. This is also a great way to share your products, give them more information and encourage them to buy.
Video Marketing to Offer More Information
People don’t like reading a lot of information on a screen. They prefer to watch video. It may seem like a sad state of affairs that people don’t have enough of an attention span for content but play to that state. Use the preferences to your advantage by using video marketing.
One of the biggest benefits is that you can add more information. You’re not trying to fit everything into a 500 word blog post and you can go into detail. You can also show your excitement about a new product on the market so the people watching the video feel the same way. The videos can be added to YouTube, which makes them easily searchable and shows up on Google searches, or directly onto your website.
Another way that video marketing helps is by showing that you are human. You build more trust with your audience so they are more likely to buy the products. You can add other customers into the videos for testimonials and even teach people how to use the product or how to do something with your product to make it more effective.
Internet marketing is one of the cheapest forms of marketing but also extremely effective. However, you need to use it effectively to make it work for you. Business marketing isn’t something everyone enjoys but get out there and promote your products or services. It’s the only way you will get the customers or clients to come to you at first.