The Fairtrade Mark

Fairtrade Logo

4 Things You Should Know About Fairtrade.

Walk into any major supermarket worth its name and chances are you will find a range of products that have the Fairtrade mark on them. You may have seen it so often that you may have come to
accept it as another marketing gimmick. Or perhaps you may be one of those who have a vague idea and always wanted to findout more about it but never really got to do anything about it. Well, here
are 4 positive aspects about Fairtrade that you must really know
….. hopefully it will lead you on to find out more about it.


    1. Fairtrade has been set up with a view to reduce world poverty by providing farmers, producers and craftsmen fairer prices for their produce and crafts. It thus strives to address the drawback of the standard trading methods which results in these farmers and producers(mostly from third world and developing countries) not getting a fair value for their produce. No longer can big rich buyers with big buying power squeeze the poor farmers of their livelihood by not paying them sustainable prices for their products.


    1. By doing so, Fairtrade offers the opportunity to break the vicious cycle of poverty, thereby making a positive difference to the lives of some of the poorest and disadvantaged people in the world.
      It supports and encourages them to take control of their financial and social needs and take care of their family and their society. Fairtrade enables them to take a proactive part in activities that benefit their society and their children. Their children are able to go to schools
      rather than be forced to make ends meet for the family.


    1. Though not all fair-trade products are organic, it actively promotes eco friendly and sustainable practices. Farmers are taught the benefits of organic production and eco-friendly techniques. They learn to use composting and recycling as greener alternatives with the dual benefit of better quality yield with reduced cost. This goes a long way in further reducing the environmental impact.


  1. There are some indirect positives too - skills and artistic knowledge handed down by their ancestors over many a generation are revived and saved from being lost forever. They are now able to devote time and encourage the younger generation to understand their roots and
    pass on many of the distilled wisdom to the next generation.

The next time you choose a Fairtrade product, remember that your simple choice helps to transform the lives of some very disadvantaged communities while at the same time benefiting the environment.