So you are looking for Twitter marketing tips to improve your online presence? In this article you will learn 4 great Twitter marketing tips you can implement right away.

1. Share valuable content to your followers. What you share with your followers is everything. What you share on a regular basis is the main reason people start to follow you, decides unfollow you or decides to not follow you in the first place. You have 160 characters to make a good first impression and continue to do so day in and day out. Sharing valuable content in the form of blog posts, articles, photos and links to your followers will be the number one reason people want to read your tweets. It’s all about developing the mindset of thinking what could benefit your followers, customers and potential customers every time you are about to share a tweet. If you can do this successfully, people will start to engage and share your content with their followers and this should be your goal. To get your followers to spread the word about you instead of you spreading the word about yourself.

2. Use the Twitter search function. Go to and type in topics, keywords, names, questions and everything else that relates to your brand. Get in on the conversation, give advice, solve problems and be helpful without trying to sell anything. By reaching out and helping others, without trying to sell, people can sense that you really do care about them. This builds trust, relationships and a loyal followers, and that is what business is really about.

3. Use hashtags when you tweet. Using hashtags can be a great way to increase your brands exposure. With hashtags you can both find conversations and start ones that relates to your brand. It’s also a great way to let others do the talking for you. A brand that has done this successfully is Nike with their hashtag #nikeplus. Worth saying is that hashtags does not always work. McDonalds ran a hashtags campaign called #mcDStories which turned out to be a bit of a disaster. Do some thinking before you decides to start a hashtag campaign.

4. Be consistent. Decide and commit to consistently tweet valuable content, use the twitter search function and build your following daily. Don’t think you are going to be successful with twitter marketing by only tweeting it once or twice a week. Consistent daily action is required to build your brand on Twitter. Tweet a couple of time each day so that your followers will keep you on top of their mind.

What is your favourite Twitter marketing tips? Do you have one not mentioned here that you want to share? Feel free to leave a comment below.