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5 Excellent Image Optimization Tips for Google Image Search

By Edited Nov 13, 2013 0 0

With the great success and popularity of Pinterest, along with the ongoing craze of infographics and any other visual contents, it is no doubt that the visual content revolution is right upon us. In fact, there have been already a lot of visual contents which have been shared not just within huge social media sites like Facebook and Google+ but also across a lot of blogs everywhere around the web.
 
If you are currently experimenting with various ways to get your content more visual, then it will be great for you to take advantage of visual content creation. With images being the primary contributor of the visual content craze, it will definitely be a great move for you to heighten up the optimization standards of your images for your business for them to gain greater visibility across Google's Image Search.
 
How images are being identified by Google
 
image optimization tips
Unlike texts, Google's spider bots cannot identify images through the graphics alone. It mainly scans through the image title or any underlying image tag which defines the images before it could index them in the search results. First, it works out by checking the type of image it has been made of. It could include formats like JPG, GIF, BMP, PNG and SVG. For Google to learn more about the images it discovers, it makes use of several methods like computer vision, taking a look at the anchor text pointing to the image, and the so-called alternative tag.
 
Proper image optimization techniques for your images
 
#1. Use image formats which are supported by Google
 
As what we have discussed earlier on, Google accepts only image formats which they have specified like JPG, PNG, GIF and BMP. This will make sure that your images will be possible for Google to index. Since Google doesn't recognize does images which are not on the format they ask for, it would only be a total waste of time if you do so.
 
#2. Incorporate your keyword within your images' file names
 
Naming your images like DSC2092141.jpg also makes them lose a great SEO value. But changing them to something like image-optimization-tips.png really boosts up the chances of them being found in Google top results as per the relevancy factor which is one of the quality standards of Google. Also, Google admits that the filenames of the images they've found were the ones they've used as the snippets during the search results. Due to this, it is really essential for your image optimization strategy to incorporate the keywords of your business as the file name of your images.
 
#3. Make use of alt tags to describe your images
 
Since Google and any other search engines cannot be able to "see" images and graphics, they look for the alt tag instead to be able to learn what the images are all about. Due to this, it is very important to incorporate your keywords or even a brief description of the image by way of the alt tags. For example, if the file name of an image is image-optimization-tips.jpg, then you have to go for the alt tag as alt="image optimization tips". Here is a poor, good and best example of an alt tag for a particular image:
 
Poor: alt=""
Good: alt="image"
Best: alt="image optimization tips"
 
As what you can see it, Google encourages everyone to use the keyword as the alt tag for their images as well. However, this doesn't mean that you have to go around the concept of "keyword stuffing" like the one shown below:
 
Not recommended: alt="image optimization tips how to optimize your images optimizing images image seo"
 
This approach would only get your images from being wiped off the results pages or even get your site penalized as well.
 
#4. Create an image sitemap and submit it to Google
 
Google Image Sitemap
Google has the so-called image sitemap in which it summarizes all of the images which are to be found within your website. Through this, the Google team could be able to learn more about the images found within your website and also the new ones as well.Much more like sitemaps in general, an image sitemap basically includes all of the information about your website images. Other than that, it also helps you in identifying which images are the most important ones within your website.
 
#5. Use only high-quality images
 
As what it has been shown within the huge visual sharing website Pinterest, using high quality images is one great way of driving in massive referral traffic towards any website. Due to this, Google recommends that you have to make use of high-quality images to gain an edge over the competition. They are not just professional and clear in their thumbnail versions within Google Image Search, but they also attract more inbound links and traffic whenever shared on large visual sharing websites especially within Pinterest.
 
Despite the great advantages that image optimization could offer to various marketers and website owners, only a few tend to make use of this strategy. The massive referral traffic and the awareness it could offer makes it an excellent choice to be part of your marketing campaign. Also, if you don't want to get left out from the visual content revolution, then you would have to make use of these tips right away.
With the great success and popularity of Pinterest, along with the ongoing craze of infographics and any other visual contents, it is no doubt that the visual content revolution is right upon us. In fact, there have been already a lot of visual contents which have been shared not just within huge social media sites like Facebook and Google+ but also across a lot of blogs everywhere around the web.
 
If you are currently experimenting with various ways to get your content more visual, then it will be great for you to take advantage of visual content creation. With images being the primary contributor of the visual content craze, it will definitely be a great move for you to heighten up the optimization standards of your images for your business for them to gain greater visibility across Google's Image Search.
 
How images are being identified by Google
 
image optimization tips
Unlike texts, Google's spider bots cannot identify images through the graphics alone. It mainly scans through the image title or any underlying image tag which defines the images before it could index them in the search results. First, it works out by checking the type of image it has been made of. It could include formats like JPG, GIF, BMP, PNG and SVG. For Google to learn more about the images it discovers, it makes use of several methods like computer vision, taking a look at the anchor text pointing to the image, and the so-called alternative tag.
 
Proper image optimization techniques for your images
 
#1. Use image formats which are supported by Google
 
As what we have discussed earlier on, Google accepts only image formats which they have specified like JPG, PNG, GIF and BMP. This will make sure that your images will be possible for Google to index. Since Google doesn't recognize does images which are not on the format they ask for, it would only be a total waste of time if you do so.
 
#2. Incorporate your keyword within your images' file names
 
Naming your images like DSC2092141.jpg also makes them lose a great SEO value. But changing them to something like image-optimization-tips.png really boosts up the chances of them being found in Google top results as per the relevancy factor which is one of the quality standards of Google. Also, Google admits that the filenames of the images they've found were the ones they've used as the snippets during the search results. Due to this, it is really essential for your image optimization strategy to incorporate the keywords of your business as the file name of your images.
 
#3. Make use of alt tags to describe your images
 
Since Google and any other search engines cannot be able to "see" images and graphics, they look for the alt tag instead to be able to learn what the images are all about. Due to this, it is very important to incorporate your keywords or even a brief description of the image by way of the alt tags. For example, if the file name of an image is image-optimization-tips.jpg, then you have to go for the alt tag as alt="image optimization tips". Here is a poor, good and best example of an alt tag for a particular image:
 
Poor: alt=""
Good: alt="image"
Best: alt="image optimization tips"
 
As what you can see it, Google encourages everyone to use the keyword as the alt tag for their images as well. However, this doesn't mean that you have to go around the concept of "keyword stuffing" like the one shown below:
 
Not recommended: alt="image optimization tips how to optimize your images optimizing images image seo"
 
This approach would only get your images from being wiped off the results pages or even get your site penalized as well.
 
#4. Create an image sitemap and submit it to Google
 
Google Image Sitemap
Google has the so-called image sitemap in which it summarizes all of the images which are to be found within your website. Through this, the Google team could be able to learn more about the images found within your website and also the new ones as well.Much more like sitemaps in general, an image sitemap basically includes all of the information about your website images. Other than that, it also helps you in identifying which images are the most important ones within your website.
 
#5. Use only high-quality images
 
As what it has been shown within the huge visual sharing website Pinterest, using high quality images is one great way of driving in massive referral traffic towards any website. Due to this, Google recommends that you have to make use of high-quality images to gain an edge over the competition. They are not just professional and clear in their thumbnail versions within Google Image Search, but they also attract more inbound links and traffic whenever shared on large visual sharing websites especially within Pinterest.
 
Despite the great advantages that image optimization could offer to various marketers and website owners, only a few tend to make use of this strategy. The massive referral traffic and the awareness it could offer makes it an excellent choice to be part of your marketing campaign. Also, if you don't want to get left out from the visual content revolution, then you would have to make use of these tips right away.
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