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5 Key Points to Effective Writing

By Edited Dec 6, 2015 1 2

5 Key Points To Effective Article Writing



The purpose of writing is different for every author. Every author has a different goal and their styles will vary widely. Furthermore, platforms for writing have evolved from books to magazines to the internet and the world of blogging. In each case, however, there is a purpose. There is a a reason.  To reinforce these thoughts one needs to write effectively.  

What does it mean to write effectively? Everyone communicates daily. In the world of business people communicate through e-mail, memos and business letters. In the internet world people are blogging and article writing to communicate their ideas. For each purpose of writing here are a few key points to effective writing that will make sure your writing is effective.                           

1.  Plan Ahead. Don't write thoughtlessly. Write down the purpose of what you are writing about. Jot down key points you are trying to convey. This will help you find the title if you don't already have one. On complicated subjects write a full outline. A few minutes spent on planning will help make the writing go quickly and be more effective.

 2.  Get to the Point. Get to the who, what, where, when, why and how. Not every piece of writing will need an answer to all of these, but make sure you at least ask yourself the five "W's"and how. Elaborate the main points in your first paragraph. In the business world, for example, "Mr. Holdsworth (who) will be speaking at the "Key Points For Effective Writing Conference (what), at the Hilton hotel (where) business center (how) on December 29, 2011 (when), to better help the needs of young aspiring writers (why).


Writing withe Coffee

3.  Remember Your Audience. Are you writing informally or formally? Writing formally requires you to write in the third person. When writing informally you can write in first, second or third person. With informal writing you can use words like can't, won't and shouldn't. Whereas formal writing requires a complete spelling of cannot, will not, and should not. The difference between formal writing and informal writing is tone. Formal writing is used mostly in the academic and business communities. We see informal writing widely accepted in blogging and article writing. In both cases be sure to use plain style writing with short sentences. Quality not quantity. Run on sentences bury the purpose of your subject matter. Keep it simple.

4.  Use Format as Needed. Formatting helps many kinds of writing. Examples of formatting include

  • Lists (in a,b,c, order or in bullets)

  • Headings and Subheadings

  • Occasional underlining, italics, bold face or ALL CAPS 

5.   Read your Content Aloud. After you have finished writing your content. Read your essay or article aloud. If it sounds wordy, delete what is not needed. If it doesn't sound natural than rewrite it. Speak to your reader as if it were a conversation. Did you get the point across when you read it aloud? If you're writing for business you want to elicit a response. It's important not to sound pompous or stuffy in your writing. 

Focus on these five key elements when composing your draft.  Remember good writing is fine, but great writing is re-writing.



Mar 5, 2012 7:07pm
Short, sweet and to the point. You asked for critique in the forum. I would've used the second paragraph as my lead and place the first paragraph around the conclusion.

Thank you for reminding me about the audience! Great info!
Mar 7, 2012 1:09am
Great suggestion! Thank you.
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