One of the biggest challenges of having a successful website is attracting visitors. Search engine optimization is a technique that can help expose your website in search engines by using keyword rich content in your pages. SEO isn’t composed of tricks and deception, rather compiling useful, relevant information targeting exactly what your target audience wants and needs. Here are five tips that can make it easier to learn SEO for better website rankings.

Tip One: Choose a Target Phrase

There should be one target phrase used within your web pages. This phrase should describe what your page is about. The target phrase should be an important part of page information, including the keyword specific to the page. Information should be accurate and popular within search engine keyword results.

Tip Two: Analyze the Competition

Analyzing the competition is necessary but you must first discover who the competition is. Consider optimization based on each page of your website, not as a whole. Take this into consideration when analyzing the competition. Check search engines to learn the websites that show within the first two pages of the results. Learn the target keywords these sites are using and learn if your target keyphrase is included. If not you may want to reconsider your keyword.

Tip Three: Write your Page

Meta-tags are important when writing your page. The meta-tag should be 155-characters or less and provide a description. These descriptions will be picked up on search engines and visible to web browsers. With interesting and clear keyword focused meta-tags you can help customers want to read the information you are offering to them.

Your meta-tag should feature the chosen keyword twice, and be clickable. Provide a description relevant to the information on that page that reflects the title, not simply repeat what has already been said. Do not use keywords more than twice in the posting.

The content on the page should also include the target keywords. These keywords should be used naturally throughout your page, including once in the first and last paragraphs as well as twice in the body of the content. Include links whenever possible, and ensure that you offer unique, detailed and interesting content on all of your pages.

Tip Four: Promote your Page

When you are done it is time to promote your website. This can be done in many different ways, including through a blog, video and article marketing, PPC advertising and more. Incorporate as many of these promotion methods as possible to gain the most exposure.

Tip Five: Check the Results and make Changes

If you do not see your page and site on Google, Yahoo and the other major search engines you may want to consider submitting them directly to these sites. Use SEO tools to target your keywords and see the keywords that are being utilized. Make changes wherever they are needed.