Bad web design often results from stubborn web designers who refuse to make practical changes on their sites at the expense of even just a little bit of aesthetic quality. What use does a beautiful website have if it loads slowly, contains crappy content and messy layout? When your website fails to do exactly what it needs to do, then maybe it's time to give your web designer a call. Creativity allows a lot of room for mistakes but those mistakes shouldn't sacrifice your website's turnaround rate or your sales rate.
Here are five web common web design slip-ups to look out for:
Using design elements that disrupt user experience
If it takes your customers roughly 10 clicks or if they need to journey through pop-up hell to make a purchase at your site, chances are you will lose those potential customers, in a flash. Even if you're the best salesman on the planet with a sales pitch that can move the heavens, if you don't give your customers a convenient way to make purchases, you won't sell a thing on your website.
New visitors need to be able to figure out what your site is about and how to access information they need within SECONDS of opening your home page. As a web designer, you need to make sure the navigation menu you build answers the following questions:
- Where am I?
- Which page did I last visit?
- Which pages can I visit next?
- How do I get back to the home page?
Failing to provide information visitors came for
All users are goal-oriented. They visit websites because there's something they want to do or there's something they need to know. Oftentimes the information they need is buried under miles of fluff and hype that it's hard to know whether you've come to the right place.
One such example of not providing information customers need is not indicating the price of an item or product you're selling on your site. If you fail to provide specifics as important as this (i.e. shipping details, additional fees etc), there's a good chance your customers will get frustrated and change their mind about buying anything.
As a web designer, you need to keep the website you're building organized and well laid out. Watch out how much content, ads and graphics you add to your site. Learn the importance of white space.
Having too much content on one web page will affect the usability of your site as customers may have trouble navigating through the clutter. On top of that, more content means bigger page weight and bigger page weight leads to slow loading times.
Low contrast text
This is bad typography and low usability in the making. It's absolutely imperative that your text stands out against the background of your web page â€“ especially your call-to-action elements. Make sure to use dark-colored text on pages with light-colored backgrounds (and vice versa).