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5 must do's for planning a successful B2B eCommerce website

By Edited May 28, 2016 0 0

B2B eCommerce websites deal with enterprises doing business with each other. Manufacturers for instance, can directly sell their products to distributors and wholesalers to the retailers, which in turn, means high volume of transactions are conducted on a B2B ecommerce website within a few seconds and everything is done online and what’s more done in real-time with the help of a few clicks.

For instance, a construction company needs to buy raw materials such as cement, bricks, concrete and other such materials. In this scenario, it can check out the sites of some of the leading raw material suppliers using a search engine. After this, it will shortlist some of the companies which supply these raw materials and from them, choose the one which meets its requirements the best.

This small but significant example explains the reason why more and more enterprises are developing their own eCommerce sites; the simplicity of B2B sites helps enterprises to easily expand their business online and rake in maximum profits from an ever expanding potential client base.

Therefore, if you own an enterprise, take a look at the list of things which you must consider when you plan to develop a B2B website to take your business online.

Consider the future:
Keep the website updated with scope for scalability; if there are additional resources or various changes to be incorporated in the website, they must be easy to accommodate. For instance, if an enterprise wants to include a new category of products in its site then this inclusion shouldn’t alter any features or functionalities in the existing website.

Plan the budget:
Firms which plan to use B2B sites for most of their business transactions must decide an appropriate budget for designing and developing the same. Although they must target an affordable solution, they should not compromise on the important aspects of the site.

For example, you can either host the site on an open source platform or choose a propriety platform, which more or less serve the same purpose. However, if your business is just starting out, it is better to go for an open source platform, which is more affordable and if your business has already earned a name in the market, than investing a little extra by selecting a propriety platform will be a much better option.

Focus on Branding:
Any small, medium or large enterprise must focus on building their brand. By doing so, they will rank better in search engines and reach out to a wide number of clients. Also, clients are more likely to trust the firms which have better brand visibility. Therefore, put all your efforts in making your website a brand akin to eBay.com or Amazon.com (which started off as B2C sites but have now become a brand name).

Data Storage and security:
Your website must have the capacity to accommodate additional data in the future since it is obvious that there will be an increasing number of clients and their data will be stored on the site. This is the same reason, why B2B sites must have stringent security measures to safeguard their clients’ data or any other third-party data.

Objective Driven: Any B2B website must be driven by an objective, which must be its primary focus. For example, the objective can be – increasing the brand value, expanding the client base, promoting some products and much more. It is you who have to zero-in on an objective and pursue it with the help of your site.

Take the help of these above mentioned pointers to plan and develop a successful B2B eCommerce site for your business.



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