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7 Ways You Can Use Social Media To Promote Your Small Business

By Edited Oct 17, 2015 7 5

Social networking sites provide enormous opportunities for small business owners. They can help spread positive messages about your company and build relationships with clients. Social media is another form for the oldest marketing tool: "word of mouth." The biggest asset that these websites provide for business people is time. Oftentimes, entrepreneurs are strapped for money, and these networks reduce their promotional costs. It is free to create an account for many of them. However, a detailed plan should be in place before you join these sites. A marketing plan should be put together before you become a member. Your objectives and goals should be clearly defined. Someone that does not have a solid foundation for their company will fail. Many people have trouble using social media effectively. Others have little idea about how to get started. This need not be a difficult task. The following 7 tips can help you prosper using these sites:

Research Social Media Sites

Some small owners believe they have to create accounts with dozens of sites. This is not true. Only three or four are necessary. Facebook, Twitter, LinkedIn, and YouTube are outstanding social networks. You do not want to spread yourself too much. If you have too many profiles, you may lose your focus. Also, it is important to know the best way to promote your business on a specific website. If you are feeling uneasy about using these websites, then you should think about using a social media dashboard. These boards save time because they allow you to create groups, schedule updates, set up alerts, and more. Hootsuite.com and Tweetdeck.com offer these services. Take your time and find out which ones are best for you.

Create A Profile Or Business Page 

When you create a profile, complete all the information required. Always keep it updated, because if you do not, people will eventually stop looking at it. Make your bio  as attractive possible. Another option is to create a Facebook page which can grow your business. It also allows you to view trends related to your industry. Your content should be short and visual, preferably containing a video clip. If time is limited, Twitter is a viable alternative. There are over 200 million tweeters worldwide and it is a great marketing tool. This network allows a maximum of 140 characters. You can post an unlimited amount of tweets and interact with possible customers. The great thing about Twitter is that you can always retweet your messages. LinkedIn is also a site that should be investigated. Many social media experts consider it the largest network of business professionals in the world. Almost half of its members are high-ranking business people. This site allows you to create a company page. It will automatically be linked into your profile. This will give people the impression that you are professional. Be sure that your profile or page is the best that it can be.

Consistently Promote Your Business

When promoting your company, always know your target audience. Ask yourself some basic questions. Am I trying to reach young adults? What are their likes or dislikes? Where are they most likely to live? You can never do too much research concerning potential customers. It is very important to keep up with the trends of your industry. If this is done, you will be able stay competitive with other competitors. Offering special discounts is a great method of attracting customers and increasing traffic. Research shows that the attention span of the average American is only 6-8 seconds. Try and increase your chances of success by coming up with a great sales pitch. Brainstorm different ideas and narrow them down to maybe two or three. Post them and analyze their results. Try others and never give up.

Regularly Interact With Your Customers

This is perhaps the most important principle in successfully using social media. You must have regular contact with your customers. One of the ways this can be done is to thank them for buying your product. This shows that they are appreciated and increases the chances that they will come back. Remember, they are the backbone of your business. No matter how great your research or promotion is, your future is in their hands. Asking questions about your services is another way of strengthening the business relationship. It is important to be able to accept constructive criticism. Never take it personally. Look at this as an opportunity to improve as a business person. Always respect the opinion of the customer.

Network Consistently

You should promote your business whenever the opportunity presents itself Always have some business cards on hand and never hesitate to strike up a conversation. If their is an entrepreneurial convention in your town, attend it. Be ready to sell yourself and your company. Ask your family and friends to pass out promotional fliers. Pay for a newspaper ad that promotes your business. Highlight why your products will benefit potential customers. If you can do this, your chances of success will be increased.

Make A Video

If you believe that you are an effective public speaker, making a YouTube video should be considered. Sign up and create an account. After that, only an upload is required. Just make sure that it is straightforward, short, and interesting. If it is too long, potential consumers will begin to tune you out. Creating a detailed outline can help you communicate your message better. The great thing about YouTube is that your video can reach millions of people at once. You might even become an Internet sensation! And YouTube is free and your only sacrifice is time.

Have Fun

Your business should be taken seriously, but making recreational time is also necessary. You do not want to become a slave to your company. When you begin to feel like you need a break, consider taking a vacation. Or maybe attending a sporting event with your family. Whatever activity that you enjoy. Oftentimes, temporarily getting away from your business will make you mentally sharper. Your concentration and energy level will be higher. Obviously, you are business to make money;however, it is important to have fun while you are engaging in it.

It is important to research social media sites to find out which ones are best for you. Creating a profile or business page will give people the impression that you are a serious professional. Consistently promoting your company will keep your services relevant and updated. Regularly interacting with your customers allows you to always know the strengths and weakness of your business. Networking consistently increases your chances of success and creates opportunities. Making a video can give people a visual sense of you and your business. Almost immediately, your sales can increase enormously. Having fun is necessary because your mind needs to be refreshed sometimes. It is important to enjoy recreational activities and relieve stress. If you follow these 7 tips, they can help you run a prosperous small business.    

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Comments

Jun 20, 2014 4:45pm
curiosity44
Thank you for reading my article and for the thumbs up Multiman!
Jun 26, 2014 12:21pm
BeanKeeper
Great suggestions! I run my own online business and I agree with every media route you mentioned! Thanks!
Jun 26, 2014 12:39pm
curiosity44
You are welcome BeanKeeper!
Oct 27, 2014 7:39am
KOBEYRN
Like the others said above me, Great Information Shared!

Thumbs Up!
Oct 27, 2014 3:28pm
curiosity44
Thank you KOBEYRN for the thumbs up!
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Bibliography

  1. "10 Ways To Use Social Media To Promote Your Business." www.themompreneur.com. 14/06/2014 <Web >
  2. "The Ultimate Guide For Using Social Media For Small Buisiness What Small Business Owners Need To Know About Social Media." www.sbinformation.about.com. 14/06/2014 <Web >
  3. "How To Best Promote Your Brand Using Social Media:10 Top Tips And Ideas." www.bkmacdaddy.com. 14/06/2014 <Web >
  4. "10 Ways To Use Social Networking Tools To Promote Your Business." www.techrepublic.com. 14/06/2014 <Web >
  5. "10 Ways To Market Your Small Business On A Shoestring Budget." www.blogs.constantcontact.com. 14/06/2014 <Web >

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