If you’ve created your own web site you should be proud of yourself. You have likely put in a lot of hours getting the design just right and putting up fabulous content. You have a contact page and information about your business and you are ready for the world to stop by and check it out. You might be trying to make some money or you might be trying to promote your business. But one thing is for sure – all that hard work will be for nothing if no one visits your site and to get traffic to your site you need to keep working.
The good news is that it does not have to cost you money to get people to your site. In the real world, you have to pay for advertising to get people to come to your business but when your business is online, there are many ways you can get people to come to your site without spending a cent.
Here are some of the ways you can promote your web site for free:
Make valuable comments on other blogs that are in your niche. Say something worthwhile and use your keywords in the comment. If you can find "dofollow" blogs your comments will have more value but any blog that has good traffic can bring you traffic - especially if you are the first to comment on the blog post!
Create a Facebook Page or a Group for the topic of your website. This is kind of like having a mailing list but just for Facebook. You can promote your articles and blog posts and press releases but remember that Facebook is MOSTLY about interaction and engagement.
Again, like Facebook, Twitter is mostly about engagement and interaction but you can promote yourself as well. Go by the 80/20 rule - no more than 20% of links should be to your own sites.
Find forums that are on the same topic as your site. Share information, answer questions, and interact. Put a link to your site in your signature and have an appealing call to action.
Digg, Delicious, StumbleUpon and other bookmarking sites can be helpful in bringing you more traffic. You can use a site like OnlyWire if you want to submit multiple bookmarks to many sites at once.
Make a site tour. Tell people about what you do, what you offer and the benefits of your site. Use screen captures to show them the pages on you site or use a video program like Jing or Screencast.
Make an audio recording of articles you have already written. You can record them cinchcast.com or audioboo.com
Create static pages
Web 2.0 properties are excellent for creating static pages with backlinks to you site. You might use Squidoo, Blogger, About.me, MyOnePage, or HubPages to create pages that highlight your site.