Over and over again Google develops another algorithm for improving a user's search, such as Google Instant in which Google started on Wednesday Sept, 7, 2010, I have already noticed it when I search a particular keywords, Google's automatic algorithm starts assuming the keywords or keyword phrasing that I'm looking for, and it gives me a selection of keywords to choose from.
I haven't noticed this algorithm to change how search engine optimization works in conjunction with my websites, but if I have done my search engine optimization correctly this should never change. These 9 basic tactical steps I use every time when I developed a site, whether you pay someone to build your site or if you're brave and savvy enough to design your own.
Start out with a scratch piece of paper; write down what each webpage is going to be about, write what keywords or keyword phrases you will using, use Google's keyword search tool to find keywords that pertain to what your business website is going to be about; do this for each individual webpage.
1. Index page Domain Name
2. Index Page Title Meta tag
3. Index Description Meta tag
4. Index Keyword Meta tags
5. Index Image Alt Tags
6. Index Anchor Text
7. Index Call to Action
8. XML & Website Sitemaps
9. Index Keyword Driven Content
1. Choosing the Perfect Keyword Driven Domain Name
When you are choosing a domain name for your business or affiliate site, choose a domain name that implements your keywords and your business name together; use at least a 3 to 5 keyword combination. Don't choose a domain name that is spelled like someone else's domain name. You want your domain name to stand out, and when a user searches your particular keywords, and then your domain name comes in 3rd or 5th placement on Google first page for the keyword that the user searched for.
If your website sells organic food products and your business name is Sammy's Whole Foods, then the appropriate domain name would be.
2. Choosing the Perfect Keyword Driven Page Title
When it comes to search engine optimization for your business website each business webpage needs to have its own descriptive 3 to 5 keyword combination; you must choose specific keywords or keyword phrases that will describe each individual webpage, integrate your same 3 to 5 keywords or keyword phrase into the page title of your webpage.
Natural Organic Whole Foods |Organic Whole Foods Retailer Sammysorganicwholefoods.com
3. Choosing the Perfect Keyword Driven Description
OK, now you see that there is constant flow when it comes to optimizing your business website, our next step is to give your business webpage a description, remember to use the same 3 to 5 keywords or keyword phrase, the more you keep your webpage focused on those 3 to 5 keywords the more you will drive search engine robots to crawl your site quite regular. In the example below, can you see the integration of your 3 to 5 keywords?
Sammy's Whole Foods is the largest retailer of natural and organic whole foods, offering a large variety of organic whole foods to choose fromâ€¦..
4. Choosing Alt Tags for Images
If your business website or affiliate site uses images, it is important to use the 3 to 5 keywords or keyword phrase as an alt tag for your images that you're going to display on your site, search engine robots crawl these images on your site and if there not tagged with your specific 3 to 5 keywords, your business page may be passed over for crawling. So if your webpage is displaying different images of foods, you will want to tag those images with different keywords.
Image of an apple: alt tag says â€“ organic whole apple
Image of veggies: alt tag says â€“ organic whole vegetables
5. Choosing Keyword Driven Anchor Text
When you are linking your 3 to 5 keywords or keyword phrase to another internal business webpage which might link to an article or a product, use your 3 to 5 keywords in that anchor text so it ties to the article or product in question or if your are linking out to an external webpage, use your 3 to 5 keywords to link out to that external webpage that is relevant to your keywords.
Article page: Organic Whole Apples
Anchor text to Article Page - Order your Organic Whole Apples
Product Page: Organic Whole Apples
Anchor text to Product Page: Buy your Organic Whole Apples
6. Choosing a Keyword Driven Call to Action
Having a call to action button or text area above the fold line is mandatory in order to increase web traffic to your business webpage, integrating your 3 to 5 keywords or keyword phrase into that call to action is even more valuable, so for Sammy's Whole Foods website a call to action is imperative to gain potential customers, the call to action can be a newsletter or new product that the Sammy's Whole Foods is offering.
Call to Action Newletter: Anchor Text is Sign Up for our Organic Whole Foods Newsletter
Call to Action Product: Anchor text is Check out our New Organic Whole Apricots
7. Creating Keyword Driven Content
When trying to create content for your business website, write with your 3 to 5 keywords or keyword phrases in your content of your business web pages, do not use those keywords or keyword phrase more than 3 times to each page, or search engine robots consider this as over-stuffing and that you're trying to manipulate your webpage ranking.
We all know that keyword driven content dominates the internet world. Search engines have a love over fresh, fresh content, so update your small business website regularly. Posting great, well-written keyword-focused material within the content of your small business website or blog will bring the search engine spiders to crawl your site daily.
8. XML Sitemap & Website Sitemap
Every small business website should have 2 sitemaps, one for the purposed of giving your customers a roadmap of what is on your site and how they can find it. The other is a basic roadmap for search engine robots to crawl and know what pages to crawl and add to their data banks. Google has a website that you can setup a Google Sitemaps
9. Creating Keyword Driven Backlinks
We ALL are aware of the fact that fresh keyword focused content dominates the internet world, but there is another element that rules, that is back links from high page ranking sites, implementing a link building campaign is a must, gaining links from high PR sites, such as directories, forums, blogs, universities, and government sites are the cat's meow. Having back links from these high PR sites carry a lot of weigh with search engines like Google, Yahoo, and BING, and they will reward you with a PAGE 1 Top Listing in their directories or search engine listings. When your posting comments or writing an article integrate your same 3 to 5 keywords or keyword phrase into your comment post or article, by doing so, you are making it look very natural to search engines when they crawl that site and that backlink points to your business website or webpage.
We hope that you have found this information useful in developing your business website, we have more useful articles for your success in marketing.