If people don’t know about your business, they can’t come. This means that it is important for your business to adequately promote themselves using a variety of different methods. The more methods you use, the more people you will reach and the more customers that you will find. Press releases are a great way to keep people informed about the happenings in your business. If you are new to creating press releases, you might not know how to distribute them once they are created.

This guide will help you to learn the process. In no time at all, you will be a press release master.
Typically the best way to get your press release in front of a large audience is to use a press release distribution service. These services will host your release which will make it available to thousands of potential future customers. When choosing a distribution service, you can choose a service based on the type of press release you have created and the kind of audience that you are trying to reach.

Learning a little more about your options will help you determine which type of distribution service you need. You have a few basic options: International, National, Regional, State and Metro. We’ll learn a little more about each of these options and when you might want to use each.

If your business is a world wide business and your news is appropriate for people across the world, an International press release distribution service is probably your best choice. Typically these offer distribution to the United States as well as to other countries like Mexico, Canada or the U.K. Check with the distribution service that you are considering to find out which countries it has access to.

If you have news that is applicable to U.S. residents, this is one of your best options. These national distribution services can typically get your press release to a wide variety of national outlets. This can result in a lot of publicity for your business.

Sometimes your news only applies to certain areas. When this is the case, use a regional distribution service. This way you can target where your press release will be sent. For example if you choose the south as your region, it might go to states like Tennessee and Louisiana, but not to California and Alaska.

Perhaps your news is state specific and you want to determine which state will get your news. Using a statewide distribution service you can choose to send your press release to a specific state like Washington, Nebraska or Maine.

Do you want your release to be read in LA or New York City? If you do, consider using a metro distribution service. These focus on making connections with the largest cities and metropolitan areas in the country.

As you use press releases you not only spread the news about your company, you also get your brand and name out there. If you want to be successful, you need to get your company name out there and build up a reputation as an expert. Press release reviews can accomplish this. If you learn to use SEO techniques in your release, it can even be found in the search engines and will draw people to your site in this way as well.