A long, long time ago, when people didn't know what blogging was, nor they cared, some would keep a notebook in which they wrote their daily thoughts and events called a diary, either typed or handwritten. Nowadays such obsolete equipments are replaced by smarter technologies that evolve faster than the speed of light. Of course, the idea of keeping an online diary came along with the new means of communicating facilitated by the growing virtually based communities. Nevertheless, blogging has only become a phenomenon a few years ago when celebs and (soon to be) celebrities started posting in some cases daily updates. Consequently, the blogosphere was born, and with it social networking, online writing gigs, and, (un)luckily such innovations as Twitter, nothing more or less than mini-140 words-blogs. Today everybody has to have a blog, even if you don't really have anything to say. What I mean is, your rank as a person is significantly raised if you have a blog. But here lies a pretty tricky catch: many blog how-tos underline the need for content quality. That is, in order for a blog to become popular, the articles must be original, well documented (if applied) and active. A blog writer (professional or not) must ensure a certain post fluidity (at least the same style, or, if the blog has a theme, -s-he has to make sure -s-he does not digress to much from the primary subject), pertinent feedback (comments, sharing, suggestions). Therefore, writing a blog is not rocket science, but it surely isn't easy to do, it takes time and effort and not everybody can afford that. On the other side, the copyright issue can cause some headaches. Blogs are as different as people and they reflect their author. Some people choose to write about themselves, others pick a theme, others gather in a collective blog. No matter what to what category a blog pertains to, no blogger should forget that what they post is public (this does not exclude more or less 140-word status messages). There are countless boundaries that, if ignored, can get the poster into a great deal of trouble. In any case, this is not only a one-way street: if the text is not protected (and in most cases it is not), it does not belong to the poster any more, it can be copied and pasted everywhere in the web universe and beyond. As if the first two privacy problems were not enough, there is a third red exclamation mark attached to any blog, especially with a lot of personal and intimate content. How much of your intimate life do I want to know? Why do some people think that nobody will read what they post online and why are they surprised when the alterity reacts (sometimes aggressively) to their online sincerity bursts? As I stated earlier, blogs are as diverse as human beings, one cannot find two perfect clone blogs (unless they're actually moved/copied or some sort of a weird spam project) and there is something for everybody. At the same time, total subject freedom adds the risk of confusing the readers, abandoning the search because they had too many choices to handle. In conclusion, blogs open the door to the world (be it only virtual, but it still counts) to people who otherwise had no chance of making their voice heard. On the other hand, if the basic internet conduit rules are not respected (either by the readers or by the writer herself/himself) blogging can become problematic, if not actually dangerous for all parties involved. Aside from the empty (as in forms lacking foundations), unoriginal, uninteresting content of bulk web blog publications, blogging is indeed a fabulous invention of the Internet Revolution Era.