Facebook is one of the most popular websites on the internet today. Millions of people log in to Facebook multiple times daily to see what is going on with their friends and family. Facebook helps everyone stay connected with one another and know everything that is going on in each other's lives. Facebook has become such a large website that it offers it's own advertising program. You can pay Facebook to advertise your website by paying CPC (Cost per click) or CPM (Cost per impression). The great thing about Facebook's advertising program is that you are targeting real people that will most likely be interested in your website if you have an attractive ad. Your ad can be seen thousands of times each day by viewers so this is a wonderful way to drive traffic to your website.
There are many other advertising programs on the internet that you can use as well like Google Adwords or Chitika. You want to take into consideration what your target audience will be. People of all ages use Facebook but the majority of people using this website are younger so if your website would be attractive to a younger audience then Facebook is definately the way to go. You can use Facebook advertising as well as other advertising programs to get the most traffic to your content as possible if you wish.
There are other ways that you can advertise your website on Facebook as well without having to pay for ads. You can create groups or fan pages for your website and invite people to join to help bring more traffic to your website. Make sure that the content on your website will appeal to the people that you invite or else they will not be interested. You can post links to your website and any pictures or video from your website on Facebook. The more interesting your website looks, the more traffic you will get. Join other groups on Facebook that are related to your website's topic and post some links to your website to see if readers will be interested. Make sure that you do not spam links to your website or your readers will not be interested because people hate spammers. Take advantage of all of the easy traffic that you can pull from Facebook to your website through all of the different applications that have been provided for you. Be sure to benefit from this website because not many websites can pull in this much traffic daily.