Information for Infobarrel Authors is Easily Accessible
New Infobarrel authors often find that it can be difficult learning how to use the platform. While many authors blindly start writing, they find that their early work is not very effective. By paying attention to some guidelines, they find that their articles perform much better. Knowing what good performance looks like and how to make it better, should be the basic goals of new Infobarrel authors. Of course, this assumes that you know the basics of the site, starting at the beginning.
Infobarrel Basic Points
Infobarrel is a content management site. That means that it hosts thousands of articles written by thousands of authors. Each author publishes a portfolio of their work in the form of their individual articles. These can be based on practically any topic of interest to the author. Because the site partners with third party ad delivery mechanisms published by Google, Amazon and others, authors are bound by specific requirements. No articles can incite hatred, use foul language, promote illegal or immoral activities, and various other restrictions. If in doubt, authors should steer towards more neutral topics. Those violating the site content terms will find that they receive no ads on their articles, their articles are denied publishing rights or the author is expelled from Infobarrel. In modern times, (2010+), advertising sites have enforced their terms on all content sites, demanding an increased attention to published requirements.
Authors receive a share of advertising from various delivery mechanisms used by the site. There are certain areas on each displayed page of content where ads are shown. Part of the time, these blocks show ads that are linked to the advertising identification number of the author while at other times, the ads link to Infobarrel identification number. The ratio of author to site ads is very good. Authors can even boost their percentage of the ad blocks by writing as few as four new articles in a month.
Revenue from the ad blocks accrues to the site operations or the authors, depending on which ad triggers view actions. Generally, the revenue is earned by viewer clicks on the displayed ad blocks. An ad might have a link to a web site. A viewer clicks on the ad. Because the viewer saw the ad while viewing hosted content, a small monetary reward is paid. If the ad is linked to the author's ID, the author gets the money. If the ad links to the website ID, Infobarrel gets the money.
What Bad Article Performance Looks Like
Many authors are surprised to see that their articles generate no revenue. Often, there are few viewers of the articles. Without viewers, or traffic, there can be no action performed on displayed ads. There is no magic formula, but common logic dictates that more viewers will likely translate into more ad clicks. Statistics are recorded for such action. "Click Through Rate", or "CTR", is the ratio of ad clicks compared to viewers. While many viewers likely mean more clicks, a high CTR can result in good revenue, even if there are few viewers.
How to Improve Article Performance
If bad article performance stems from a lack of viewers, then improvements must be made to bring more viewers, or traffic, to the article. There are several ways to do this, and several ways that you must not. Simply begging for viewers is frowned upon, forbidden, ineffective or a combination of these. Ultimately, it is the quality of the article content that has a large bearing on how well it attracts traffic. The first steps to improved article performance involve basic improvements in the quality of the article. Does the article address the main topic, and is the topic part of the title? This is an elementary rule that a surprisingly high number of authors violate. Generally, the article topic should be a keyword which is fully described by the content. Next, the article should be promoted on other Internet sites. How can viewers find it if it is published on an isolated server? Articles should be examined to see if they load quickly as well.
Improving Article Keyword(s)
Keywords are the focus points of the article. They are actually phrases of one or more words that are part of an article's content. Consider the following article title:
This title contains a number of keywords which should be repeated in the article body. Glancing at the title, we should expect that the article discusses "Investing", "Potash" and "Junior Potash Producers". It would also be reasonable for the article to discuss "Mining", "Stock Market", "Investments" and more. These are the keywords inferred by the article title. In this case, the article does discuss the obvious keywords. The article's performance would likely be poor if the content did not address the keywords. Viewers would arrive at the article looking for "Potash Company" information. Imagine what happens if, instead, they see content describing "High Levels of Sodium in Soup". They will likely hit the back button extremely quickly. Write the article with the various keywords in mind. Don't overdo it, however. A natural sounding article should use each keyword no more than 4% or 5% of the time. That means that an article of 1000 words might mention "Potash" no more than 50 times. In truth, however, 3% might be more normal sounding.
Improving Article Photos
While including relevant photos in an article is a great way to boost the interest of viewers, be sure that your pictures are optimized. Generally, photos should be sized as small as possible to fit the available space and the resolution should be as low as possible, while still providing a quality image. For example, if a screen area is sized at 400 by 400 pixels, (a medium-sized photo area), that is the size of the photo that you should include. If you upload a photo directly from your new digital SLR camera in high resolution, it could be sized at 3500 by 3500 pixels, or more. The system will scale the photo to fit into the 400 by 400 space so it will appear to work normally. Unfortunately, the download of the full sized photo will be slow, perhaps 10 times as slow as a properly sized photo. How an author adjusts their picture size is beyond the scope of this article but others on this site describe how to properly optimize article photos.
By no means is the above list complete. The Internet content arena is ever changing. When writing articles, keep this list of points in mind, but adjust your style as appropriate. Check out the writer's forum here for further information.