In 1990 the Nike Air Max 90 was all the rage. The most popular color was the orange version of the Nike Air Max 90 and this shoe was everywhere. It was new, it was hip, it was comfortable, and I wanted it. I never did get the Nike Air Max 90 in 1990 but the shoe is back! The Nike Air Max 90 has made many returns to the Nike line up. The Nike Air Max 90 continues to a be a very popular shoe with people who wear Nike shoes.
The Nike Air Max 90 continually remains popular. The Nike Air Max 90 is popular not just for nostalgic reasons but also the fact it remains one of the most comfortable Nike shoes ever.
The Nike Air Max 90 had a Max Air unit in the heel that was visible. Nike air technology had been around for some time but it was only three years prior to the release of the Nike Air Max 90 that the first Bike shoe was released that had a visible air pocket in the heel. People knew that Bike had air the heel but once Nike released the visible air units in the heel people REALLY knew that there was air back there. The psychological aspect of a visible air pocket went on to create a huge industry for Nike. Other companies have attempted, and still are, at duplicating Nikes success with visible cushioning in the athletic shoes but no other show company has came close.
The visible air pockets on the Nikes was a big deal. In class every male that had a pair of Nikes with a visible air pocket sat around staring and poking gently at the air pocket. Every male who did not have visible air pockets sat around watching someone else as they stared at there air pockets. Air technology and the science behind was what many of the conversations we had were about. It was fascinating. It was cool. It was comfortable. My fathers generation sat around and talked about men landing on the moon and walking on it. That was a big deal. But visible air in the soles of Nike Shoes. This was Huge.
The Nike Air Max 90 took the whole air pocket in the heel of the shoe to a new level. Not only was the air pocket larger but it also had a larger portion of it viewable. I could spend hours (And I Did) just staring and probing the air pockets on the Nike Air Max 90.
Here was the most perfect shape in the world according to my young standards and it was also available in my favorite color. Orange.
Zoom ahead 20 years and I am no 33 years old. I no longer hold the same fascination for the Nike Air Max 90. I still admire the shoe as if it were a historic piece of art in the Smithsonian but I can no longer spend all day admiring the shoe. After a few hours my mind begins to wander towards other Nike technology.
Those days spent in Junior high staring at Nike Air Max 90s and discussing the visible Max Air technology we also came up with many other ideas for Nike Shoes. One of those ideas went on to become Nike Shox. We did not get credit for Nike Shox but then again I bet thousands of young kids across the Country had similar ideas as we did. "Heck if air works why not put some Shocks on there."
Nike debuted their first shoe with Nike air technology in 1979. In 1987 the Air Max 1 became the first Nike Show with a visible air unit in the heel. In 1990 the Nike Air Max 9o was released. The Nike Air Max 90 was called the Air Max 3 at the time. It had more of the air unit visible and the design was updated to more of a modern design. It was an instant hit. A classic Nike shoe was born.
The Nike Air Classic was released in 1991. It was commonly called the Nike Air Max 3. It went on to become the best selling shoe of all time for Nike. At the time even more of these shoes were sold then the famous Nike Air Jordan's. As popular as the 1991 Air Max was the Nike Air Max 90 is still the shoe of choice.
More Nike Air Max 90 would have been sold except for all the kids that could not afford a pair. They worked and saved there allowance and then wen they went to buy a pair all of the Nike Air Max 90s were sold out so they had to buy the newest model which was the Nike Air Classic. The Nike Air Max 90 is the MAIN reason that the Nike Air Classic sold as many pairs as they did.
As a running shoe the Nike Air Max 90 probably will not be your first choice for a pair of running shoes. You would probably choose a different pair for running such as the Nike Air Pegasus. As a casual shoe or one for a person who does a lot of walking the Nike Air Max 90 is perfect. Although the Nike Air Max 90 is not designed as a walking shoe it is one of the most comfortable pair of shoes you will ever walk in.
You can buy the Nike Air Max 90 shoes at Nike.com for $95.00. They are currently available in 5 different color schemes.
- Black/White -Pine Green
- Orange Blaze/White -White
- Obsidian/White- Metallic Silver
- White/Sport Red- Neutral Grey
- White/White -Team Red-Gold (Harder To Find This Color Option)
If the colors you want are not available this year don't worry too much. The Nike Air Max 90 will be released yet again next year with some new color combinations. Of course the Orange Nike Air Max 90s will be available yet again. The Orange Nike Air Max 90s are still the most popular color of all of the Nike Air Max 90s. The orange Nike Air Max 90s are my favorite too.