Although e-mail blasting, email blast marketing and email blast programs may sound more like messy inbox accidents or special viruses than advanced marketing techniques, email blasting actually refers to a method used by some top internet marketers to bring their latest pitch to large audiences quickly. You may have already been on the receiving side of email blast marketing technology, especially if you've ever gotten a generically worded promotional email that uses your first name and tries to sell you on a product or web site. Email blasting often triggers spam filters, so often times the products of email blast marketing fall on deaf ears. All the same, email blasting represents a powerful and commonly used tool within the world of web marketing, so you should at the very least be aware of its popularity as a method and how it works.
How Does Email Blast Marketing Work?
As any career advertiser will tell you, success in the world of promotion consists of identifying your target marketing, making a quick pitch to someone, and then moving on as quickly as possible to make the same pitch to the next prospective buyer. You cannot obsess over converting a single lead too long; to do so is to waste your time and fail to reach several more prospective buyers in the same amount of time you'd lose on chasing down a dead-end lead. This is precisely the philosophy that email blasting and email blast marketing are built around. An e-mail blast is basically a promotional email or advertisement with a gigantic recipient list that internet marketers "blast" out to large audiences. In so doing, they statistically raise their chances of converting sales and earning commissions, simply because they are reaching huge pools of potential buyers with a single click.
To do this, internet marketers must first devise a promotional strategy for the service or product they are pushing. After identifying its selling points and target audience, marketers are ready to write-up their email blast and either load it into an email blast program or simply use their standard mail program to hit a send list of several thousand recipients. Now they are ready to start email blasting campaigns. Some marketers employ email blast programs that send out sequential waves of promotional emails, in order to ensure their email blast marketing campaigns fare better against spam filters.
Controversies Surrounding Email Blast Marketing
Controversies surrounding email blast marketing stem mostly from the experiences of non-consenting recipients of promotional email blasts. As nearly every internet and email user can understand, unwanted and unsolicited email is obnoxious and sometimes downright rude. Unfortunately, even though many internet users try to be conscientious about not opting-in to certain online offers and affiliate programs that would leave them open to unwanted solicitations and messages, cautiousness alone is often not sufficient to protect your inbox from spam.
The truth of the matter is that some unscrupulous webmasters and internet marketers use sneaky means to gain access to people's email addresses for email blast marketing purposes. It might be a trick as simple as a section of fine print within the terms of service, which the average internet user never bothers to read, which stipulates that anyone accessing the site or registering as a new user is opting-in to receive promotional messages from that particular site as well as its affiliate partners. Herein lies another common element of email blast marketing; some companies and websites will gather long lists of active and valid email addresses and then auction them off or sell them to internet marketers who use them in email blasts.
The best way to protect yourself against email blasts is to employ a strong email filter that automatically weeds out mail coming from untrusted or unknown random sources. Many premiere mail services, such as gmail, already have very successful anti-spam software in place to protect users from unwanted solicitations.