Every web owner's dream is to have a huge increase in website traffic coming to their website for fame, monetization or business reasons.

For new websites, there is a huge chasm of uncertainty to cross especially if you are to initially only depend on organic traffic because you are still saving money for pay-per-click advertising and you haven't studied the technical and analysis aspect of using Google Adwords.

It's not just blogging anymore

Young Woman Blogging, after Marie-Denise VillersCredit: https://www.flickr.com/photos/notionscapital/2738957753/

The most powerful weapon to generate organic traffic is content generation.

Blogging is effective since it is updated frequently and search engines love new content and visit them often.

It doesn't end there.

It is highly recommended nowadays to repurpose content. This means to recycle or alter your article into different types of content format so you can lower costs, advance and lessen content production time, expand and serve different audience reach, cross-promote content to various social media channels, and extend content's longevity.

How to Repurpose Your Content

  1. Brainstorm which article can be made into multiple content pieces.
    To give an example, let's say you have a blog about 'Easy 4-Ingredient Recipes'. You are going to base your content repurposing strategy on your top recipes.

  2. You have to consider how the topic can be translated into multiple types of content.
    For our 4-Ingredient Recipes Blog, you can repurpose this content to any or all of the following:
    • An infographic illustrating necessary pantry ingredients for cooking;
    • Set of cooking videos of your best recipes;
    • Combine recipes (by ingredient, by cooking difficulty, by cooking time, etc.) and create an ebook (or actual book) of top recipes;
    • Create free downloadable PDF's relating to how using fresh and organic ingredients will make recipes taste better then integrate recipes into the pages;
    • Design recipe cards for printing or give them away as additional freebie downloads.
    See? You can have different points of view for one topic.

  3. Now you have an idea how to repurpose your content, start researching and create whatever piece makes the most sense.
    • Can a video script work as a blog post?
    • Can your infographic be used in a slideshow?
    Whatever you decide on, the first piece of repurposed content will generate the most amount of time and research.

  4. After completing your first piece of repurposed content, you can reuse your current research and findings to make new ones. Yes, you may need new data to add to your core idea but the peak of the work is done.

  5. In all your repurposed content, add a web url (text or hyperlink) somewhere to indicate source of content and direct visitors to your actual content webpage.
    • For slideshows and PDF's you can add a hyperlink to your website at the bottom of each page.
    • For videos, you can annotate a link to your website.
    • For infographics, indicate your weblink at the bottom of the image.

Here are content types you can use

Repurpose content

  1. Blog posts are a great way to start sharing information. You can also garner feedback about your core idea from readers through engagement and comments. These feedback you can use for future content.

  2. Free ebooks are one of the most favourite content used by web owners to entice visitors to come and engage in a webpage. Often, free ebooks are more detailed than blog posts and are considered high-value information pieces. You may offer the ebook in exchange for the visitor's email address. This becomes a lead generation strategy.

  3. Videos don't have to be studio production value. You can use your everyday phone and record compelling videos about your topic. This video you can post in social media accounts. Add links in your videos to invite traffic back to your website.

  4. Infographics are excellent visual content to use for their simple and creative educational aspect. Visitors find this easier to digest and share online.

  5. Slideshows or slide decks can often challenge you to simplify an idea, which is highly desirable in this age of fast internet research. This provides excellent visual learners.

  6. Comics. If your content can be translated into comic content, do so. Web visitors have fun reading it serves a good storytelling tool. You can use this for other content format, like infographics or slideshows.

  7. Print Material. If presented with the opportunity to have your article published in publications like newspapers, newsletters, flyers, etc., do so. We may be in the age of the internet, but print still constitutes a large base of users.

  8. Press releases provide journalists, bloggers and consumers an overview about something interesting and newsworthy about your product, company and organization. Announcement of product releases, business expansions, new services, etc. are the usual focus of press releases and can cover broad exposure for your content.

In conclusion

Content repurposing is an efficient way to make most of your content generation efforts. Focus on an article, then repurpose to cater to different audience in unique ways. This process can save you time and money and extend your initial marketing investment and you will not feel an immediate burnout to generate traffic to your website.