The much anticipated launch of Amazon Tablet PC has finally happened – and it is named Amazon Fire! Already, analysts are predicting that the Amazon Fire will give tough competition to the well-entrenched player in the tablet market – Apple iPad. Although Fire does not match up to Apple iPad in terms of features and apps, it will still attract a lot of users, who are looking for basic functions and affordable prices.

A closer look at the features and specs of Amazon Fire reveals that a large part of the Amazon tablet rumors were correct!

On Wednesday, September 28, 2011, Amazon Fire was introduced to reporters and Press at a pre-arranged conference. Expectedly, Jeff Bezos released the tablet PC – Amazon Fire.

Amazon Fire USP – Affordability

Jeff Bezos is positively upbeat about the product and is anticipating good sales. That affordability is the main selling plank for the newly launched tablet device – more than its technical features – was amply clear by what Jeff Bezos had to say –

These are premium products at non-premium prices…We are going to sell millions of these.

Amazon Fire Price

Amazon has priced its tablet PC at US$ 199, much lower that the rumored US$ 250 mark. 


Kindle Fire - 7 Inch Screen and Silk Browser



Amazon Fire Tablet PC – A Closer Look

Now, let us have a closer look at Fire, and see what it has to offer.

Technical Details and Specs

  • Compact sized – with a 7 Inch screen, weigh about 15 ounces (400 grams)
  • Dual core processor
  • Runs a brand new, specifically developed browser – called Amazon Silk
  • Storage – 8 GB internal and free cloud storage for Amazon content.
  • Battery Life of up to 8 hours
  • Wi Fi, but no 3G
  • USB 2.0

Features –

As expected, Amazon has completely integrated its current services and offerings into the newly introduced Fire tablet device. So, you will get –

  • Access to millions of books and magazines
  • Thousands of movies and TV shows
  • Apps
  • Games
  • Songs
  • Email
  • Whispersync
  • One months of free Amazon Prime membership (otherwise costs $79)

More detailed specs and features can be seen at

Is it an E-reader? Is it a Tablet PC?

Or the Kindle Fire vs iPad Debate

Interestingly, Amazon itself has refrained from calling its new offering a “tablet PC”. This way, it seems to avoid a direct conflict with iPad, which incidentally, sell quite well on Instead, on the home page of Amazon itself, Fire is called a “new class of Kindle – Kindle Fire – a beautiful color Kindle for movies, TV shows, music, books, magazines, apps, games, web browsing and more, for only $199.”

Clearly, Kindle Fire is not positioned as a tablet. Rather, it is projected as an extension of Kindle, with rich and extensive web features and apps added to the old, trusted Kindle device. This way, Kindle Fire will appeal to the basic user, who will get more internet ability in a Kindle, at a very reasonable price. 

Also, by positioning it as advanced, different class of Kindle, Fire will not come into direct confrontation with iPad. This is especially important to increase its appeal to the technologically savvy crowd – where a direct comparison (as a tablet PC) will definitely tilt the tables in favor of iPad. Instead, with Kindle Fire as an advanced Kindle, even iPad owners will probably want one!

The website has already started displaying the newly introduced device. At this stage, customers can only pre order Amazon Kindle Fire , the actual deliveries are expected to start later. Also, a bigger scree version (10.1 Inches) is also expected to start shipping later in the year.