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American Signature Furniture, a Company Brand Name Analysis

By Edited Nov 13, 2013 0 0

Every company's brand takes time to build. No matter how many times it is being bombarded into your conscience, there is something special required for a brand to work its magic on you. Those that are retained for eternity with the masses certainly have a lot of groundwork done for it. American Signature Furniture is one such name. They cover the whole manufacturing and sales logistics themselves. This allows them to sell at a lower sticker price.

Wide Selection and Affordable Price

The catalog put up on sale comes from a repertoire of 125 stores and this means a source of unstoppable fountain of furniture. In quite a departure from other outlets, American Signature Furniture pushes 90 percent of inventory for instant delivery to a house. There is never compromise on quality and there is a lifetime warranty on products. The products are tested all over the manufacturing logistics and undergo many quality confirmations prior to be finally put up for sale. They are so sure of the prices at which they sell that they claim to pay twice the difference of product if someone sells at a lesser sticker. 

American Signature Furniture

Great Customer Support to Boost After Sales

American Signature Furniture does not only believe in sales but also puts consolidated effort for measures of after sales. For this, they have employed a customer service bench. This sets high standard. The turn-around time for solving problem is pretty low and the attitude of those on call is pretty hospitable. They understand that the customers are the ultimate owners and sale generators and thus they must be treated with amicability. Continuing the family convention, the fourth generation is doing as great a job as the first generation that originated from Columbus, Ohio. 

It’s not easy to build a brand, as suggested earlier. Lot of hard work goes into it and thus it’s important to acknowledge the top brands. They have a great catalog as well and they create avant garde contemporary stuff. Danish furniture and Sterling furniture are especially popular aspects of the company's selection of products. They also sell antique furniture at a reasonable price. They create furniture for the entire home. The latter particularly deals in all aspects of home furniture. From raised countertops stretching till gourmet area to black computer desks for home, from a mounted stand for home theater to the very best furniture for living room, there is no shortage of classy furniture.



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