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Analyzing Your Audience for Effective Message Construction

By Edited Aug 13, 2016 0 0

When constructing a message for a presentation or important conversation, it is imperative that you consider who will be receiving in the information. You may have the best argument in the world, but if it isn't tailored for its audience, the likeliness of it being accepted is low. Here are a couple of things to consider when analyzing your audience and constructing your message.

Age- The average age of the audience should play an important role in how you deliver your message. For example, if you're speaking to at a Senior Citizen's home, using a large amount of technical jargon and slang may confuse your audience or cause them to question your credibility. On the other hand, if you're speaking to a high school and misuse popular slang, you could find yourself functioning as the butt of their jokes instead of as a vessel of important data.

There's also the matter of what is appropriate for different age groups. For instance, a conversation with sixth graders about sexual violence probably shouldn't be incredibly graphic, whereas the same conversation with sophomores in college can afford to be a little more detailed.

Education- How much education a group has should significantly influence the content of your message. Presentations to a GED class about management should be put in terms that are applicable to their lives. Speaking in front of a group of people with their M.B.A.'s allows you to be far more technical and advanced in your delivery.

Experience is another component of the educational aspect of audience analysis. For example, it is entirely possible for a person with a high school diploma to have thirty years of experience in sales, so that person will probably understand a higher level conversation about sales and marketing techniques. On the other hand, a person with a degree in history that is starting out in the Insurance industry may need the message tailored to their lack of experience, where content is more explanatory in nature.

State of Mind- Think about the venue you'll be speaking at before you construct your message. If you're delivering a speech at a celebratory event for a company's achievements, the tone of the event should inform the content of the speech. If there's an open bar and people are having a good old time, your speech should probably be less data reliant and more charming. On the other hand, if the event is a black tie affair with all of the members of the board and managerial staff, you can probably use a little more data to celebrate the company's success.

Purpose- Before you begin to construct your argument, think about what you're trying to achieve with it. Are you attempting to convince your girlfriend that you still care? Are you discussing company diversity policies with your staff? Are you pitching a new ad campaign to your boss? What you're trying to accomplish with your argument will decide what kind of content and tone should be included. Generally speaking, speeches will usually be informative, persuasive or entertaining, while some situations will call for a combination of these goals.

Cultural Concerns- Globalization has made our day to day interactions more diverse than they ever have been before. With diversity comes a variety of cultural concerns for communication. Geert Hofstede, a leading scholar in intercultural communication, points out that people from different cultural backgrounds place varying amounts of emphasis on the importance of time, individualism, risk, assertiveness and positions of power. Understanding those cultural differences can help you to craft messages that will be more effective for your audience and avoid offending anyone.



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