Whether you own an iPhone or an Android-powered phone, you'll have plenty of options available to you from their respective markets. For example, both iTunes and Google Play let you create wishlists to track the content that you would like to purchase in the future, and physical gift cards for the two stores are available at brick-and-mortar retailers. The differences between the two have more to do with the amount of multimedia content than the general function of either store.
As of October 2012, the Play market offers 700,000 apps, which is as many as the iTunes Store. Apps range from tip calculators to games to CAD model display tools. A similar number and variety of apps exists for iPad or iPhone owners. Thousands of these apps are free, while you can purchase apps that aren't available for free or to remove ad support. For example, free versions of the popular Angry Birds games are available in both stores, but they show ads, which you can only remove by purchasing the premium app. Apps often costs as little as $.99 in either market.
The iTunes Store and Play market both offer multimedia, including television episodes, books and music, for your enjoyment. Apple has had more time to perfect its model, and the company even works with musicians and record companies to organize releases via iTunes. Apple offers more audio and video content than Google; however, you might prefer Google because you can get free songs if you use Google Play for music and enter your payment information. You can choose to rent or buy movies and television shows at either market, and both offer books and magazines for readers
Apple and Android devices include an app that connects to the market, enabling you to download apps directly from your phone. Only the Android Play app lets you download multimedia from your device. Separate apps are required on your iPhone. Both stores have websites you can browse to learn more about apps and other content. You can push content to your phone from your computer; however, Apple only provides an iTunes preview in the browser. If you wish to download apps or media, you must launch iTunes on your computer. Music purchased from Google Play automatically adds to your library on every connected device. Settings on iCloud or your iPhone let you sync purchases to other devices, but this does not automatically happen the first time.
The iTunes Store functions separately from the Apple Store; however, you can buy physical devices such as the Nexus 4, Nexus 7 and Nexus 10 directly from Google in the Play store. iTunes has a Genius sidebar that will make recommendations based on the content already in your library, which may better help you to find new content. iTunes does not let you stream purchased movies or shows from your computer to other iOS devices, but the store tends to have more high-definition options than Google Play. For example, fairy tale movie "Mirror Mirror" is only available in HD from iTunes.