Apple produces good products, but if you listen to most people who buy them then you would believe that each one is a miracle. People seem to lose the ability to make a rational analysis when it comes down to iProducts.

Apple™ Marketing

Apple Inc. managers are geniuses when it comes down to marketing. They really push the concept of customer loyalty to new limits. Their customers act as disciples who spread the Word fanatically. These disciples look at you as pityingly, as though you are not quite sane, if you challenge the supremacy of Apple™. They really are Believers.

Any Apple™ product only has a life of one year, before it is replaced by the next model. Apple buyers attach great kudos to having the very latest model as soon as it is released. You earn zero status points if you have last year’s “outdated” model three months after the launch of a new one.

Prices are double the price of comparable non-Apple devices. In some ways the Apple™ products are better, but in other ways they are lacking in features that the lower-cost devices have. Apple’s marketing team have quick answers to all of the criticisms that non-Apple believers might make and Apple users are well-versed in these because they can always come up with the company line in any argument.

Apple™ aims all of its products at rich people, therefore if you have an iPad you are rich; or so the logic goes. This status-driven buying culture is unique to Apple™. It seems to be the main driving force behind Apple’s growth as a technology company. The products are good, but are deliberately over-priced to so that only people with lots of spare money can buy them.

Apple Products

The iPad is a fine idea, if you already have a laptop. It is in no way a laptop replacement because it lacks expansion capabilities, a proper keyboard and a decent-sized hard disk. It is to all intents and purposes a toy in that it is expensive and does nothing that cannot be done more cheaply with a $300 laptop.

The marketing language used for the iPad seems to be deliberately confusing. If you see an iPad marked wi-fi many people would think that they will be able to use it over a cell phone network, which is not the case. You rarely see the 3G/4G model marketed alongside the wi-fi enabled one, perhaps because that would point out the limitations of the more basic model.

Nowhere in any Apple™ marketing have I ever seen a reference to the fact that to use the mobile/3G capability you need a sim card and data package from your chosen phone network and that this is an on-going cost.

The iPhone is a prime example of another over-blown and over-priced device. Every year a new model comes out, which is only ever an incremental improvement over the previous model, yet it is marketed as though it is another paradigm shift in technology. The hyperbole comes largely from Apple users, but is encouraged by the company.

There are better phones available, phones with larger screens and that are faster with more apps available, but without the Apple™ logo they are verbally trashed by Apple disciples.

The Nitty-Gritty

Apple iPads and iPhones are only communication devices when all is said and done you still need to look at broadband deals available to you so that you can actually use your new toy.

A 3G iPad will not connect without a sim card and even a  wi-fi capable one will only connect at home if you have a broadband package in place with a  router installed.

Apple ™ status symbols are only symbolic to Apple users. The rest of society just thinks of them as good, but expensive, like a Rolls-Royce would be if you were buying a car.