As a content writer your job is to to paint a picture. You may choose to write on a variety of topics from many different angles. Some topics may even be informational, or controversial in nature. Using pictures effectively, for a content writer, is very important. In fact, it may surprise you to learn that using pictures performs a job you might not have thought of. While we all know a picture is worth a thousand words, using pictures effectively will bring traffic to your website.
Everything we post online can be retrieved through a search engine. If you are using good SEO (search engine optimization) you will find that search engines are ranking your websites. Many content publishers think this is enough. While it is true that you will gain traffic from writing well, and optimizing for search engines, content writers often overlook the importance of pictures. If you are already using well placed pictures in your content you are a step ahead in the game.
Using pictures to effectively generate traffic is more than just posting an image. Be honest, when you're inserting images into your content, what are you calling them? Simply naming something 100.jpg is not going to gain you traffic. Every picture posted online uploads to a database. Web surfers looking for photos will commonly look at Yahoo Images or Google Images. When they search they aren't looking for RandomName.jpg. They are searching with specific keywords to find what they want.
As a content publisher your job, in part, is to supply a product for a need. Think of every photo you post within your content as a back-link to any given page online. When you write an article about bunnies, post a picture and call it bunny.jpg. People who are looking for bunny pictures online will find your picture attached to the page of your content.
The biggest mistake a content writer can make is getting sloppy when you are loading pictures. Each picture should be considered an extension of your article and should have a targeted keyword attached to it. Naming a picture 01.jpg, for the sake of putting it up quickly, is the equivalent of shooting yourself in the foot. Not only are you losing a valuable source of web traffic, in some cases, you're obliterating your keyword saturation. Publishing content, to supply a need, will bring your website traffic. Using pictures, with good key-wording, will increase that traffic.
A Yahoo Image search for "picture 1" returned a gazillion pages.(1,843,170,019 for picture 1) What is picture 1? How, in the world wide web, is anyone going to find your effective picture titled picture 1, in the midst of 1,843,170,019 pictures with the same name? A picture search for Scarborough Faire returned less pages.(71,638 for Scarborough Faire) Scarborough Faire Renaissance Festival returned even less results.(21,665 for Scarborough Faire Renaissance Festival) It would be much easier for someone looking for pictures to find the image you uploaded, and find it securely attached to your article, if you take time to keyword your images.
Naming a picture that is search engine optimized, with clear and concise terms that an average person would use to search, will bring traffic to your site. Google loves images and it is rumored that the number of images on a website increase Google Page Rank.
As a content writer you know about eHow, Info Barrel and Hub Pages. To show you how important pictures are on your page I did a Google Page Rank search for each site using Google Page Rank Checker. I invite you to do your own search as it is free, and will only add value to what you have read on this page.
Info Barrel is a PR4 website with 17,000 images.
Hub Pages' is a PR5 website with 52,300 images.
Ehow is a PR8 website with 7,910,000 images.
Pictures are important, and now you know just how much. Make it a priority to add images to your articles, and keyword them so that your content can be found.