You've read Harry Potter and you have read the Lord of the Rings, you have just started into the Fantasy literature genre and that's great! However, when you take to the fantasy community for recommendations into further fantasy works, the recommendations you get all almost all the same.
The Wheel of Time by Robert Jordan
A Song of Fire and Ice by George R.R. Martin
The Sword of Truth by Terry Goodkind
The above are all great works and if you haven't read them, get to work. However, after you finish those long series of books, what then? You'll go back to the community for suggestions, and those names will just pop up again.
Here are some other, lesser known, but still awesome fantasy books.
Farside Series by John Dalmas
This is a series that almost never gets mentioned for some reason, but it is a fantastic series of books. The story follows Cutris Macurdy in the first book where it starts off following him as a young boy during the pre-depression era United States. The books then follow him on a journey to another world where he fights in a war and eventually ends up back in this world to fight in World War 2.

Amazon Price: $6.99 Buy Now
(price as of Aug 19, 2016)
Incarnations of Immortality Series by Piers Anthony
This brings a relatively new idea to the world of fantasy. The idea is that there are concepts in the world—like death, nature, war—and they all have guardians who are the human incarnations of these concepts. Each book in the series deals with the person and how they become the personification, or incarnation technically, of their particular concept. Some do it by killing the previous incarnation, others are chosen by their actions. For example, the incarnation of evil (essentially the devil) is chosen from his evil actions.

Amazon Price: $7.99 $3.40 Buy Now
(price as of Aug 19, 2016)
The Deed of Paksenarrion Series by Elizabeth Moon
All the above series sound pretty cool, but you want all that swords and socery business everyone expects from fantasy books? Well, here is a trilogy for you. There isn't exactly a lot of socery, as any superpowers are bestowed by the Gods. Speaking of which, this series has quite the developed series of Gods in it. Which is really just awe-inspiring. The story follows Paksenarrion Dorthansdotter (quite the mouthful, I know) who is a country girl trying to escape an arranged marriage and join a mercenary company. The story follows her through the ranks of the mercenary group and eventually sees her appointed as a paladin.

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(price as of Aug 19, 2016)
Lion of Macedon by David Gremmell
This series of books can hardly be classified as a series, what with only being two books long. However, it is my all-time favorite series by David Gemmell, who is a brilliant fantasy author, so you can always check out some of his other works. However, what really thrills me about this series is that is combines fantasy with history. Historical fiction is probably my favorite thing ever. The story of these books follows Parmenion, a boy who grows up in Sparta and eventually fights his way to becoming one of Alexander the Great's most trusted generals.

Amazon Price: $7.99 $3.70 Buy Now
(price as of Aug 19, 2016)
Codex Alera by Jim Butcher
Ever feel like everyone is better than you at everything? Main character Tavi knows those feelings. Her is surrounded by people who have control over elemental powers called "furies". However, while everyone has those powers, Tavi has nothing. How does a average weakling get along in a world filled with power with no powers? Well, you have to be clever, that is Tavi's aim to fame, his cleverness. With any lucky, his ingenuity will get him by in the world and he may discover the key to unlocking his powers.

Amazon Price: $9.99 $4.34 Buy Now
(price as of Aug 19, 2016)