Google Keyword Planner can be used for several things.  In this article I will focus on how Keyword Planner may be used to generate ideas for online content such as articles, blog posts, and so on.

Whether you're new to online advertising or an experienced pro, you can use Keyword Planner to lay the groundwork for a successful campaign.[1]

Steps for generating keyword ideas

  1. Open up a browser window.Google
  2. Type in Google “Google Keyword Planner”.  Click on the first result.Google Keyword Planner
  3. Sign into your Adwords account.  If you don’t have one, then you can sign up for one, but don’t worry, to use the Planner is free.Google Adwords
  4. Click on “Tools” and then on “Search for new keyword and ad group ideas”.  Google Keyword PlannerThis is what you should now see.Google Keyword Planner
  5. In the “Your product or service” area, type in a term that’s of interest to you.  For this example, I have used “financial freedom". Then click “Get ideas”.Google Keyword Planner
  6. Click on the “Keyword ideas” tab. This will take you to a page with a lot of data! Don’t be stressed, we will be focusing on “Avg monthly searches”.Google Keyword PlannerGoogle Keyword Planner

Avg monthly searches (AMS) tell us how many people are searching for this keyword each month.Google Keyword Planner


How to use this information

The higher the AMS, the more competitive it will be to rank for that keyword. For example, “how to achieve financial freedom” with an AMS of 210 is more competitive than “financial freedom university” which has an AMS of 90.

If you are just starting out with your creating your online content, you could use keywords with AMS under 2,000.  For instance, I would focus on using “how to achieve financial freedom” and not “financial freedom” that has an AMS of 9,900. 

Side note

To the left of the AMS column you will see an icon.  If you hover your mouse over it, you will see monthly results for your search term.  This data is shown in a graph.

To start a new search, simply type it in the “Your product or service” section at the top and click “Get ideas” (see the green arrow in the picture below).

Google Keyword Planner