Let’s face it when you are in the business of internet marketing one of the major obstacles you have to overcome is getting traffic to your site. You can have the greatest design and a fantastic product or service to sell but if you don’t have web traffic all of it means nothing.
In order to get more traffic to your site you have to do some search engine optimizing in order to generate natural web traffic. There are several things you can do to make your site more visible to internet users but first of all let’s go over some basics.
What Is Search Engine Optimization?
Search engine optimization is the process of making your web page or website more likely to show up in a search engine keyword search. Someone types in a word or phrase in a search engine such as Google or Yahoo and hundreds of thousands of web sites may come up.
Finding the Best Key Word Phrases To Target
One of the more difficult tasks for an internet marketing entrepreneur is to find keywords in their niche that they can target that are not overly competitive. If you want to make it to number one on Google or other search engines you should go after long tail keyword phrases that may not have so much competition. It is much easier to go after the lower hanging fruit so to speak. For example instead of targeting the key word of “laptops” it is much easier to generate traffic for the keyword phrase of “best laptops for college students” or “easy to use laptops for kids”. You will also find that the more targeted a keyword is, the more likely that web site visitor is going to be worth to you.
Best Search Engine Optimization Tips I Have Learned
In order to get the most traffic possible to your web page, you need to learn the basics of website search engine optimization. Here are some of the best tips for web page optimization that you should use to generate more search engine traffic:
Use your keyword phrase in the title of the web page. This makesthe searcher more likely to click on the search engine result that has the actual words that they searchs for in the title. Having a better click through rate may make your site more viable in the eyes of Google.
Use your targeted key word phrase in the headlines of the web page. When other sites link to you they will tend to use your headline as the anchor text. Having your keyword in the headline makes for natural search engine optimization. Additionally, your headline should be a combination of your target keyword phrase and a combination of catchy words that make your visitor want to read the content.
Use many synonyms, plurals and variations of your keyword phrase within your page content. By doing is your web page will be more likely to be found by the search engines for a variety of keyword phrases. Be careful of keyword stuffing. Your content should be easy to read and sound natural. The quality of your keyword optimized content is very important in the search engine strength of your web page. The longer a visitor stays on your site gives your site a higher ranking with Google. Original content on a site that is updated continually is one of the best ways to insure that the search engines index your site.
Internally link the pages of your website with anchor text. This deep linking strategy gives your site more credibility. The search engine spiders will be crawling all over the pages of your site into the most innermost pages.
Use your targeted keywords both in the image names and alt tags. Make sure your image names are pertinent to the content on your page.
The website description should contain your relevant keywords. This will increase your click through rate by potential visitors and over time will make your site appear higher in the SERPs.
At first it may seem complicated but once you get the hang of optimizing your web pages it will become second nature. Before you know it you will be watching the numbers of visitors that make it to your website increase because of effective search engine optimization.