Promoting a video to viral status is a monumental task, especially if your marketing expertise is in areas other than video promotion. With the right promotional support, you can achieve successful YouTube marketing with thousands or millions of views, ultimately bringing your audience back to your service or product. The easiest way to do this is through a social media optimization service, which will help you promote your viral video by reaching out to your social media audience. With so many people using social media such as Facebook, YouTube, Twitter and Tumblr on a regular basis, it makes sense that the best way to increase your video’s viral viewership is to reach out to each of the most popular social media platforms.

The Cost-Benefit Analysis of Social Media Marketing

Depending on the type of campaign you choose to run and how successful it turns out to be, you could pay as little as 2 cents per view, or even less, for your video’s YouTube presence. The initial cost that you expend on your campaign will quickly come back to you as the video gains viral status and brings a bigger audience back to your website. Rather than marketing only on a company website or the platform hosting your video, reaching out on more platforms will expand your audience faster and recoup your costs more quickly. The initial cost for most platforms depends on what you are willing to pay.  If you can pay more per view initially, the service will give your video priority on views over people who paid less per view. This means you get views faster while making your investment back.

Ability to Target Your Video to a Niche

Most social media platforms have a diverse user base, making it easier to target your video toward a niche audience. You can increase YouTube views by having the video’s link shared across a variety of platforms, targeting audiences that specifically would benefit your company by their viewership. If your video is promoting your fashion and lifestyle company, then you can target 18 to 24 year-old females who are most likely to engage themselves in your topic. Likewise, you can use social media to target your video to any age group or gender in any country. Keep in mind that the more specific the niche, the longer it may take to get views in the demographic that you want. By opening up the niche and seeking out a wider viewership, you can get views the most quickly, so try to keep a balance between the views that you want and the views that you need and can easily achieve.

Social media is one of the most important tools in viral video marketing, enabling you to share your content with a targeted demographic more precisely than you could by using traditional marketing methods. More importantly, social media viewers have the ability to share the video with their own circle of acquaintances, increasing the viewership of your videos exponentially. The substantial benefits of integrating social media into your video view campaign are well worth the effort it takes to set up.