There are tons of free WordPress themes available online, from basic ones to the ones with advance designs and layouts. With these free options, many people think they shouldn't spend money on "premium" themes. Well, if you are not on a tight budget, you should opt for custom designed premium WordPress themes. There are several advantages of doing so. Let's have a close look at few of them.

Cost Efficiency - This is the biggest reason why many webmasters and bloggers choose premium themes over free or custom designed themes. These themes cost just fraction of what custom designed themes cost, and work much better than them.

More Polished - Premium WordPress themes are more polished, and some even allow you modify your site layout by simply dragging and dropping various components, much like a high-end web design software like Dreamweaver.

Customization - As opposed to their free counterparts premium themes can be customized very easily. Although ease of customization may vary from one theme to another, but in most cases you can perform changes without fiddling with code. This feature is helpful to webmasters who do not know much about web programming and want to just concentrate on creating SEO content and marketing their products/services.

Lifetime Updates / Upgrades And Support - Many premium templates come with lifetime upgrades and updates. This is necessary considering the frequent changes in WordPress. Due to these changes, your site may become outdated and may not work properly. This may prevent your website from achieving its true potential. You can study the detailed documentation that comes with premium themes as it will help you in understanding more about them, and whether they can help you in meeting your business goals. Sometimes some wild customization that you may need may not have been documented, so you may have to rely on support for getting things done in a proper way.

Search Engine Optimization - Traffic is crucial for online businesses to thrive. You need to ensure that thousands of people are visiting your website on an everyday basis. The best way to do this is via search engines. Why? Because all traffic coming from the search engines is highly targeted and is easily convertible. However, to get good traffic from Google, MSN or Bing, you should optimize your website. A premium theme can help you get a good rank quickly.

If your wordpress hosting theme is poorly coded, it may appear confusing to the search engine bots, and you won't be indexed properly, and you also won't be ranked high on search engines. Unfortunately, this is the case with most of the free WordPress themes because they are created by novice designers. On the other hand, one of the biggest advantages of paid WordPress themes is that they are designed by knowledgeable and professional designers.

It's very easy for you to identify the good themes from the mediocre ones. With some quick search on the Google, reading few testimonials from present and past users, you can choose the best premium WordPress themes for your site.