Better Marketing with Promotional Calendars
Promotional calendars are a great way to advertise your business every day of the year. The trick is to make a calendar that people want to use. You also need to make a calendar that effectively markets your business; calendars can do more than simply remind consumers of your existence. Here are some marketing tips that will help you get the most from your promotional calendar printing.
Create a Theme that Appeals to Your Customers
First of all you need to create a calendar theme that will make your clients want to use the calendars. Think of something that would interest your target audience. For example, if you serve mostly young families, you might feature photos of little league teams. If you have a business that reaches a lot of different of people, like a dentist's office, the ideal solution is to do one calendar printing for each type of customer. But if that is not practical, choose a universal theme such as pictures of nature or local landmarks.
Include Sales Events on Appropriate Dates
Throughout the calendar, put in notices of special sales events on the dates you plan to have them. Use bright colors and describe the kinds of discounts and specials you will offer.
Highlight Products in Season
Remind people of all the products you carry that can help them during the different seasons. Post lists on the top of the calendar page. Another approach is to give seasonal tips and just mention the products or services you offer that go along with your helpful tips.
Include Coupons
Put coupons in your calendar to help get customers into your store. You can put cut outs at the bottom of each month, or you can put a page with perforated coupons at the back of the calendars. Check with several calendar printing companies to find one that offers perforation. If you put coupons in the back, be sure to put notices on the dates that customers can use the coupons and direct them to the back of the calendar.
Monitor Each Calendar's Effectiveness
Use the coupons to keep track of how many people came into your store because of your promotional calendars. Keep a long term record so the next time you do a calendar printing, you can take ideas from calendars that worked well in the past.
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I agree - I used to run marketing for a big company with 17 overseas offices, and our calendar used to include an image and a little product or company information for each month. It was always our most-requested incentive from our branch offices. People love them and they stay around with customers all year long!
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