Google’s Adsense program may be the most popular way to monetize a blog or website, but it’s not the only option. Many of these alternatives can be used in conjunction with Adsense. By combining various methods of monetizing your website, you’ll maximize your site’s revenue potential.
Chitika is an online advertising network similar to Adsense. Like Adsense, you place Chitika ad codes on your website and earn a percentage of each ad’s click value. The ads shown are based on the search term the website visitor used to get to your website. Payment is through PayPal or by check. The minimum payout is $10 for PayPal deposits and $50.00 for checks sent by mail. Credit: Flickr: SEOPlanter
Infolinks provides in-text advertising. Infolinks will highlight phrases on your webpage and create a link to an advertiser. You can change the settings to highlight one phrase or several within one page. When a website visitor holds the mouse over a link, he will see the ad pop up and can choose to click on it or continue reading the article. Infolinks pays its publishers via PayPal, bank transfer, or deposit onto a prepaid MasterCard. Payments are made when you earn a minimum of $50 for PayPal and prepaid MasterCard users and $400 for bank transfers.
The well-known job search website Indeed also has a publisher program. Through this, you have several options for setting up Indeed job listings on your website, such as a Jobroll and an Indeed Instant Job Site. The Jobroll provides a list of ads that you can customize by targeting a keyword and/or by your website visitor’s location. With a Jobroll, you earn on a per click basis like other ad programs. With an Indeed Instant Job Site, companies can pay a fee, set by you, to list their jobs directly on your website through an Indeed platform. Indeed job ads are most lucrative on websites that provide career or higher education information and can easily rival your Adsense income.
Kontera is another in-text ad program similar to Infolinks. Like Infolinks, the website visitor will see a phrase highlighted and can hold the mouse over the link to see the ad before clicking on the ad. Publishers are paid when they earn at least $50 and can be paid by PayPal, check, or bank transfers.
Affiliate marketing is the internet version of working as a salesperson. As an affiliate, you place ads on your website to specific companies. Unlike ad networks, you don’t typically earn any revenue if someone clicks on that link. The person clicking the ad must also buy something. If a purchase is made, you earn a commission on the sale. Some website owners have found that affiliate advertising as their sole method to monetize a website or blog is more profitable than using pay-per-click advertising. However, this works best for sites that are product based.
If a retail company has a presence online, then it likely has an affiliate program giving you hundreds of choices for affiliate partnerships. Amazon is probably the most common and most profitable affiliate for most website owners. Other affiliates can be found through affiliate programs, such as Google’s Affiliate Network and Commission Junction. You can also visit a retailer’s website to find out if it has an affiliate program and how to join.
The terms will vary for each retailer. By clicking on a link, the website visitor gets a cookie placed on his or her computer. That cookie may be active for as little as 24 hours or as long as 90 days. As long as the cookie is active, you earn a commission on the first purchase made by the customer who clicked your link. Commissions also vary widely, with some as low as one percent and some as high as 30 percent.
Private Advertising on Your Website
If you have enough traffic, then private advertisers may actually start contacting you for ad placements. The price you charge to a private advertiser depends on the size of the ad, placement of the ad, and how many page views a day that ad could earn. Usually rates are set on a per month basis and many sites offer discounts if the advertisers pays for several months in advance. Like affiliate sales, private advertising on your website can also easily out earn par-per-click adverstising. However you do need to build up a site that brings in steady traffic for it to draw advertiser attention.
Before adding a new moneymaking ad program or affiliate to your website, do read the terms of services. There may be restrictions on the types of sites that qualify and on other ads place on the site. Such terms of services are modified periodically, so reviewing the TOS regularly is also advised.