Black Friday 2011 will fall on 25 November. It is always on the Friday after Thanksgiving, which is the fourth Thursday in the month. It is well-known for being the busiest shopping day of the year. Malls are packed with moms and dads snapping up on-sale items for the Holidays. Children scream and point at whatever new toy is especially hot that particular year.
As we welcome this year’s addition of the ultimate Friday, this article will take a brief look at how this day came about. Although the name Black Friday 2010 has a negative overtones, it is an undeniably positive day for retailers.
They look to the day with undisguised glee, as this could be the beginning of a weekend that will mean the difference between life and death (for their stores, at least). But how did such a fantastic day get such a gloomy name?
Generally, when a day is referred to as “Black Friday” or “Black Monday” it is accompanied by a shiver, as they will usually be talking about a financial crisis. But Black Friday 2011 got it’s name from the fact that police officers were so annoyed by the massive car and foot traffic they observed on the day.
It created such a disruption that they began to dread it, deeming it on par with the terrible financial crises that had nearly wrecked the world economy.
According to some online sources there is another rationale for the name Black Friday. This one is more upbeat and in tune with the festive holiday spirit.
Retailers may or may not be doing so well financially when the holiday season roles around. It is possible that they have been operating at a loss, or, “in the red,” as the accounting slang puts it.
The start of the holiday season that is marked by Black Friday is also the entry point for retailers into the “black,” which is accounting jargon for being profitable. It is such a profitable time because most people will have that Friday off from work.
With Christmas and other gifting holidays fast approaching, it is a great time for shoppers to get started stockpiling their presents. Retailers lure them in with massive sales. This is truly the heart of Black Friday 2011 and beyond.
There are sales for almost every conceivable product that is offered by any store, whether it is brick and mortar or strictly Internet-based. Black Friday may have a slightly ominous name but it is a win-win event for both shoppers and retailers.
What may have started as nod towards disruptive crowds (and let’s face it, the crowds are still there) has morphed into the single best time to buy goods, and also the best chance for stores to sell enough of them to guarantee their continued functioning into the next year.
If you have been wondering what all the fuss is about, or thinking that you will not participate because it’s too much of a headache, think again.