Web optimization is the process of getting your site or blog ranked higher in the search engines so that you can get more readers. With a standard blog, SEO can be difficult because you might not be comfortable editing a template. Here is how to easily increase your search engine optimization for blogs.
Check for do follow blogs. You will probably be spending a lot of time leaving comments as a way to build links & get your name out there. Look for article sites & blogs that are do follow. Most regular blog comments have a no follow tag attached to them which basically means they don't help with your search results or count as a link. To check if a site is no follow there is a firefox plugin that you can download that will highlight any of the no follow links on the site.
If you know the difference between nofollow and dofollow you can save yourself a lot of time and frustration. A lot of comment spammers think they are getting links when really what they are doing is useless in the eyes of the search engines. Some article directories will make your link nofollow if you haven't participated there in awhile or if you haven't produced a certain amount of content to prevent spam. Most social networking sites will use nofollow but they are good for an initial burst of traffic. You'll need to ensure that you are ready for thousands of people to hit your site in a short amount of time and also obey the social networking rules like not submitting your own content. Hopefully people who like your post will link to it.
Use a wordpress template with valid xhtml. These themes are often simpler but it may help your search engines rankings if your blog uses clean code. You want your pages to load fast so readers can find what they are looking for so they'll be sure and come back the next time they need information on your topic.
Instead of using cute names for your categories, use keywords from your niche. This will help your keyword density but it also helps first time readers to your site. Keywords are vital in search engine optimization for blogs. You might spend more time finding keywords then you spend actually writing but it pays off in the end. A good keyword has multiple words and low competition so a newer blog can rank well for them.
Run a contest to get lots of people to your site. Offer an extra entry to anyone who links to your site. You'll still need to get the word out about your contest and the easiest way to do this is to submit your link to bigger contest sites. Many of these sites have loyal followings of thousands or at least hundreds of people who enter these contests every week. You'll need to follow the rules of the contest blog. They usually have restrictions like your contest must be free to enter and family friendly.
Build links and then build some more links. This is one of the most tedious processes of blogging. I look at it as the chores of blogging as compared to the fun stuff. You'll need to get a variety of links for top search engine rankings. A popular way to do this is by submitting your unique article to an article directory. That's right not only do you have to write on your own blog you will also need to write articles linking back to most or all of you blog posts to build links. You can also submit your link to social networking sites but beware of the nofollow tags.
Submit a few of your articles to blog carnivals to build even more links. A blog carnival is where similar posts are put on one blog with links to each post. Usually each post will cover the same topic. You can maximize a blog carnival by going around and leaving comments one everyone else's blogs. You want to make sure that these comments are unique; otherwise you'll waste your time and be marked as spam. You should focus on building relationship and that will help your readership in the end.
Fill a need. If your blog is going to last it needs to add actual value. This may mean that you blog about things you actually know about instead of just choosing high paying keywords. This means that you'll enjoy the process more so you'll keep going longer. Plus if you share ideas that aren't already all over the blogosphere you'll gain readers and get links which will help your seo. You don't want to focus on SEO so much that you lose your overall vision and passion for blogging. If you are excited about the content you are producing it's more likely that other people will be as well.
Make your title count. You may be a little disillusioned when you first start learning about blog search engine optimization. It seems to take a lot of creativity and fun out of blogging. The title of your post is very important. It needs to draw in readers and also be search engine friendly. You'll want to use your main keyword in the title. This means that you'll have to stay away from practices like using emotions, poetry, or song titles. You can still be witty and creative but you need to find the right balance between seo and producing a blog that people are actually going to want to read.
Blog search engine optimization is one of the most time consuming tasks of blogging. You might have the perfect template and great content but it won't make you money if no one can find it. It takes a lot of work and persistence to have top search engine rankings. After you do your research and find out what works best in your niche you can replicate your system over and over for different blogs. Putting in a lot of work now will give you the possibility of earning passive blogging income well into the future.