Once you have your blog set up, you need to fill it with content. A blank blog draws no traffic. So your job now is to fill your site with helpful, meaningful content that users will find valuable enough to read. Face it: The Internet is full of content - much of it useless, some of it fantastic. Your material needs to be able to stand out from the crowd. How do you accomplish this?

The main difference between a successful blog and a failing blog is simple: content. Blogs with engaging, well-written, popular content will succeed. Blogs with boring, poorly-written content won't do well at all.

Cover popular topics:
The math is simple: If a topic is more popular, you should get more traffic. Stay within the set niche for your blog, but pick topics that are relevant and popular. Google Trends is a great tool to have on your side for this part of the process. Trends allows you to see what topics on the Internet are the most searched for. If you pick a topic that typically generates a lot of searches and write well, you can pull in readers and keep them.

Relation to the reader:
Your readers are people - treat them like people. Readers often like to be involved. Ask questions. Get feedback. If you have comments available on your blog, ask readers to reply with their thoughts via a comment.

Treat your readers as equals - not simply an audience. It often helps to speak to the audience as a single person, not as a crowd. Do not speak of your audience in plural terms. You are not writing a speech - but an article that speaks to an individual.

A unique personality through your writing can make a huge difference in attracting. This is like creating your own distinct brand name. Users will remember not only your site but you, the author. Interweaving your personality into your blog posts will allow your readers to get to know you. They like a human touch.

Write well:
This last point may seem silly, but well-written content will earn respect and attract and larger following than poorly-researched, poorly-constructed articles. Watch for grammar and spelling mistakes, and make sure your sentences make sense. No, I'm not your gradeschool language teacher. You really do need to know grammar and spelling for the real world.

To cover each of these points obviously takes quite a bit of effort, but if you can afford the time and effort to pick a popular topic, relate to the reader, add personality to the post, and write well, you will see huge benefits.