Build Your Bottom Line: Buyer Beware

Americans today are more value-driven than ever! We're buying fewer services, but we're paying more attention to the grade of what we buy and the value we receive for the hard-earned money we spend. It's not enough to simply find the lowest price anymore! Consumers are also asking: Is it exactly what I need? Will it last a long time? Will I need to change it within just a few years or will I stay happy with it over the long term?

In these inflexible financial times, massage therapists nationwide are having to be more particular than ever about the class of the massage tables and other supplies they choose. So if you are in the market for a new portable massage table or stationary model: buyer beware! Don't fall prey to rock-bottom prices and suspicious quality just for the sake of saving a few bucks upfront. In order to thoroughly boost your bottom line over the long term you need to make a attentive, cautious and value-driven decision.

Ways to Buy For the Conscientious Consumer

Table Function: What will you use your massage table for? It's essential to consider every single service you may provide your customers not just now but also in the future, and then buy a model accordingly. If you "go cheap" and do not buy a type that has all the properties that allow you to provide top-notch service, you will inevitably end up paying more in the long run either for add-ons, additional massage tables or alternatives. Bottom line: if your finances only allow you to buy a single piece of equipment, then value requires you make it a really good one!

Peace For You & For Your Client:

Touch therapy is all about contentment isn't it? The table you use should be barely noticeable to your client because it's so wonderfully designed that the attention can remain where it belongs: on the excellence of your touch! If your client has a ordinary experience because he or she simply wasn't able to acquire a high level of comfort on your table, that client will be gone forever. Real value means never compromising on the satisfaction of clients just for the sake of sparing a dollar or two. Your comfort is also essential: if the ergonomics of a table cause you to burden yourself you will not be able to yield the best quality services and continual physical ailments may cut your career short.

Safety: Only purchase your materials from a reputable company that has a long record of supplying massage tables that have been through a meticulous program of safety testing. For your own liability protection and for the safety of your clients, there is absolutely no room for concession on this issue. Research the design and development protocols, quality of materials used and standards for safety of any manufacturer before investing in their products: don't just accept a salesman's declarations as proof!

There is a slight balance that any professional massage therapist must strike between upfront costs and long-term value. But buying with quality at the forefront will hardly lead you astray.