Buying and selling gold can often be a difficult task if you don't buy or sell gold or gold jewelry very frequently. You must know that the easiest way to buy and sell gold and get exactly what you want, at a good price, is to understand the key factors of purchasing and selling gold jewelry. There are many different factors when it comes to getting the best price but there are only a few key concepts that you must understand first.

When buying or even selling gold you need to know how much gold is in the item. The way this is measured is by something called karats. The karatage of gold can range from 24 karats, or pure gold, down to one karat which may only be 4% gold or less. The reasons that the amount of gold in an item can vary so much is that it is often mixed with other metals e.g., silver, nickel, zinc, and so on and so forth. They do this because it can help the item last longer and be tougher. Gold in its natural state is a very soft metal which can be formed and worn away extremely quickly - particularly if it is utilized a lot. Almost all gold should have the karats stamped on the item somewhere.

The next important key item that you must know when buying or selling gold is gram weight. Is important to know how much the gold piece weighs because the higher the gram weight, the more gold it contains. Of course you need to keep in mind the amount of karats of the particular piece. You can easily see this in jewelry where a very thin piece will be worth much less than a thicker more substantial piece even though they have the same karatage.

Another very important part of the buying and selling process is the design and craftsmanship of the gold jewelry. Almost without question an antique well-designed piece of jewelry will be worth more than any kind of jewelry manufactured by a machine. Handmade pieces are particularly more valuable as the craftsmanship is much better. Quality handmade pieces almost always last longer than any machine made piece of jewelry. The result is that antique and well-crafted pieces of gold jewelry are worth the most.

The final factor and probably one of the most important is the price of the item. Merely understanding the things above will help you work out a good price with the jeweler. You can find many discounts around you just have to be willing to look. Just make sure before you even go out and start looking that you have a clear picture in your mind of what exactly you want. Picture the karats, weight, design and craftsmanship that you desire beforehand. That way when you go out will already know your budget and what exactly you're looking for.

So if you follow all of these tips, you should be able to buy and sell gold jewelry quite easily. But of course you always need to do your own research into each and every jeweler and jewelry store. You might even consider pawnshops. That is really the only way that you can buy and sell gold jewelry safely.