With an estimated growth rate of six per cent a year the UK personal trainer sector is an expanding market attracting people looking for fun, healthy and rewarding jobs but just how much can personal trainers make? It is really possible to earn £100,000 a year as some report?
Personal trainers - people who help others reach their fitness and lifestyle goals - are increasingly common in the UK. Where once health conscious consumers would flock to gyms and weight loss programmes, the double whammy of economic insecurities and tighter purse strings is driving people to personal trainers who can offer a single all-in-one tailored and often more cost-effective answer to general health and lifestyle needs while making them feel good about themselves. This won't surprise anyone selling luxury goods. When times are difficult people start cutting back but continue to spend on items and services that make them feel good. Indeed, retail research firm Telsey Advisory reported that sales of luxury goods are up by as much as 12 per cent compared to last year.
Although not a traditional luxury commodity, personal trainers give people the same feel-good-factor so the professional fitness market is seeing similar growth - one estimate put the growth rate for the sector at six per cent per annum.
Increased demand - increased income
And with this increased demand comes increased earnings potential, with the ability to earn over £100,000 a year now a very real possibility for top personal trainers and many reporting every greater income, but what separates low-income PT's from upper echelons of high earning fitness professionals.
Specialising is the first route many PT's go down after they first become a personal trainer to boost their earnings. Rather than just offering general fitness training, they focus on particular group of people, exercise type or skill set and position themselves as an expert in this field.
Common specialisms include elderly or child fitness, body building and crash weight gain. Focusing on a niche, such as yoga and Pilates instruction, separates a personal trainer from other fitness professionals and enables specialist - read higher - rates. A quick survey confirms this, with basic personal trainers providing services £25/hour while those offering Pilates are able to charge £35-£50/hour.
To further increase income and edge towards the magic £100,000 bracket, trainers expand beyond giving instruction and advice and into supplying products. Being the supplier of nutritional aids, vitamins and supplements to their clients provides additional income streams.
Indeed, getting this right can create an entire new business although it's important check if there are any restrictions on the products you are selling, there are requirements around selling food and medical products which need to be complied with. This is a tricky subject and beyond the scope of this article but the Food Standards Agency has guidance notes.
It's also worth considering what other items could be sold to clients. Gym equipment and personal trainer equipment such as resistance bands that clients can use in their own time is certainly an avenue worth considering.
Established PT's also typically boost their revenue with writing and speaking engagements. Writing articles for magazines or even authoring a book on the subject provides not just further sources of income but increases their credentials allowing them to charge more for their core business. Video's, DVD's and web casts can also turn into great income channels. There are plenty of other ideas for boosting your business in these books for personal trainers.
By using these techniques, employing marketing and PR techniques and above all looking after and delivering value to clients it's now very possible to make more than £100,000 a year as a personal trainer for those willing to work hard and put in the effort.