The holiday season is a busy time for the post office. Not only are families sending well wishes to one another, but the arrival of cheap business Xmas cards has made the amount of corporate mailings spike at the year's end, too. Cheap business Xmas cards are a great promotional tool that any organization can use to remind past customers they want their business again, to thank current customers for their business and to catch the eye of potential clients for the coming year. The use of such customized Christmas cards is not a new concept, but the decline in printing costs have made it possible to use this marketing technique with very little cash outlay.
Buying cheap business Xmas cards
There are many places that specialize in custom Christmas cards. Online retailers like CardDiscount and VistaPrint can offer lower prices than many traditional brick and mortar print shops. Many corporations are using online retailers like this because of the flexibility, turnaround time and substantial savings. The largest corporations usually turn to these large print shops due to the incredible volume of holiday cards they need. Smaller businesses may find good deals, too, but since real savings only occur at certain bulk thresholds it may be cheaper to shop locally.
Local businesses can find very good deals with print shops in their area. Many mom-and-pop type printing shops specialize in customized Christmas cards and offer personalized Christmas cards at a deep discount. Companies can often take advantage of this win-win situation. The company gets a supply of cheap business Xmas cards and the local printer may gain a new client by offering a promotional price.
There is also software available so a business can create their own cards inhouse. Professional looking holiday cards in either traditional bifold or postcard style cards can be created in minutes. This is one of the most inexepensive methods to create and use Christmas cards to promote a business.
Types of cheap business Xmas cards
The varieties and designs available for holiday business cards are the same as expected. Foil, embossed, debossed, texture, pop up, bifold, postcard, musical and more. The type is limited only by the imagination and the ad budget! Usually one or two special custom features will still keep the overall price affordable and add a classy air to the product. They can be designed to be ultra-modern or have a hip, throwback feel with a vintage Christmas card design.
Effectiveness of cheap business Xmas cards
The use of such customized greeting cards is effective. People appreciate being appreciated. A well- designed holiday message may give a business a leg up on the competition. Sometimes it is the little things that offer the biggest reward. An eye catching design may be seen and inspected by any number of people and each time this happens the sender's logo, slogan or message is also seen. The cost and reach can be as great as any mass-market mailing, but does not seem as impersonal and obvious.
Budgets are tight and advertising is always an area facing cuts. Ad budgets are important. The use of cheap business Xmas cards is a cost-effective method to market and recruit new clients while branding the business at the same time. Any company should explore online retailers or look for local specials at area print shops. The small amount of money needed to design, purchase and mail cheap business Xmas cards will more than be recouped in the goodwill and future business of those customers on the mailing list.