Sometimes when starting a new desktop publishing project or website, designers can be overwhelmed by the variety of choices placed before them when it comes to font choice. When you're trying to decide what font to choose sometimes its best to see what known professionals used for their work and then compare that work to stuff that others have made that are less than awesome (aka crap). So what are the main differences between these two types of quality of work?
Things You Will NeedAll you need is an open mind, imagination, and software required to create what you see in your mind's eye.
SIZEThe size of the font that you use plays a very important part of your work and it's quality. The size of the font that you use directly impacts the impact those words receive. Generally, the actual body of text in your project should not be over 16 pixels in height. While of course there are exceptions, you do need to consider that people do not want to have to scroll a lot of read a simple paragraph.
With the 16 pixel rule for the body of text, you should consider about 20 to 28 pixels for the title or header of your project or web page. This size will give the title "pop" and grab the reader's attention but won't overly distract them from the whole package you're presenting them. Also, remain consistent with your fonts groups throughout your design. Meaning, if your paragraph/body text is 16 pixels, you should keep the paragraph/body text the same throughout your project. Consistency makes reading things easier plus is much more pleasant for the eyes to look at.
Color is the next important thing when looking at choosing your font for your project. Colors have always been known to have a direct correlation to the human psyche and emotion. Subconsciously, color can change how a reader perceives any given document or web page. The color of the text in your project could register emotions that could contradict the message you want to convey or completely turn the reader off from finishing completely. For example, blue has been known to give a feeling of loyalty and trust, whereas the color red or yellow are associated with energy and excitement. For a list of colors and their meanings see this website.
Now, with the knowledge of what colors mean, you should strategically place colors in your project that match the meaning of the message you're writing as well as looking aesthetically pleasing. So with this knowledge, you should be able to see how colors could easily impact your design before the reader has even starting reading.
Finally, the actual typeface that you choose for your design is a major player in its success. When choosing a typeface you should choose one that's easy to read, practical, and is simple. People don't like reading fonts that are too bold, fancy, or require time to decipher what it says. Currently, one of the most popular sans-serif fonts that people are using is Arial (which follows all the features of good font listed above). Arial is simple, easy to read, and quite frankly goes well with everything in a good design.
With typefaces, you also need to remember to be consistent like with size. If you switch typefaces randomly throughout your work it could turn-off the reader which is a bad thing.
These are only a few of the steps that can play into choosing the correct font for your project. However, if you follow these easy 3 steps you'll find that the overall design of your work will be substantially better and your work will generate much more positive results.