Converse has made a name for itself dating all the way back to the turn of the 20th century. It began when a man by the name of Charles Hollis, “Chuck” to his friends became associated with the shoe company and began the production of one of the most famous basketball shoes of all time. Since the Chuck Taylor Converse All-Star shoe was created, it has seen many transformations and has wandered in and out of popularity throughout the years.
Converse All-Star began production back in the 1910s, but it wasn’t until 1917 when Chuck Taylor put his stamp on it claiming it as a basketball shoe. The simplistic design of the shoe were some finishing touches that Taylor added for his own purposes and for those of us ballplayers worldwide. As a high school athlete himself, his knowledge on the subject became crucial in creating a shoe that would become over basketball players to wear on the court during crunch time. This changed the market for basketball shoes as players began exchanging their leather hightops for their new canvas counterparts.
One of the defining features of the Converse All-Star shoe is that of the patch located on the inside right near the ankle. This patch was put in place to add extra protection for best ball players says not to twist their ankles during play.
The Low Cuts
Originally since the shoe was designed to protect ankles, only a high-top version or “high cuts” as they were called, existed. According to sources it was pro basketball players influence that caused them to chop off the ankle and create a more casual oxford shoe, the "low-cut". The creation of this new shoe on a whole other generation of All-Star fanatics which also led to the increased demand for personalization. Once the original design was altered, Converse began releasing the same shoe in a variety of colors to support both the demand for men and women.
The Need For More
Converse has gone on a roller coaster ride throughout its nearly 100 year history as it gains in popularity for basketball, then loses strength with the release of Michael Jordan’s Air produced by Nike. It then had a resurgence in the 1980s as kids a new generation picked up the old design to highlight their colorful wardrobe as they brought new music, new beats and new styles of the world. The late 1990s and the early millennium saw another slow time for the company, but here we are again in 2012 with the Converse All-Star Chuck Taylor model being showcased as one of the newest fashion elements. Even Will Smith’s daughter, Willow showed her support for the shoe company by stepping out in a pink pair of Converse shoe-pants. This fashion statement featured laces that went from her toes all the way up to her hips. This style of shoe has added a great deal of variety to their footwear by adding hints of originality to the pre-existing style. The history of this shoe has proven that it’s not going anywhere and that brands such as Nike, Adidas, Reebok, puma and other name brands combined could not total to nearly 600,000,000 shoes produced by Chuck Taylor and the Converse company.