Major threats on Computer & information Technology

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Best Internet Practices

The June Panda update was at first controversial. However, it is now being lauded as a necessary stratagem toward addressing unreliable website content. Articles and product descriptions written solely for keyword density had backfired. The net became clogged with  badly-researched and sometimes wholly inaccurate information.


Adapting to the new standards is fairly straightforward. The first step is to claim authority. Sites devise a bio page that attests to their expertise as a retailer, technology expert, social vendor, or niche specialist. Best practices dictate they connect this information to their Google profile and link internal posts to their bio page. The greater their portfolio of relevant content the better their opportunity to attract consumers. The new search engine protocol checks complementary search terms. Target websites who provide corresponding drill-down information, (by linking related expert articles or complimentary products), score big in this scenario. Search engines can quickly asses a website's entire spectrum of content. Page ranking rankings increase for websites who continually provide updated information pertinent to their specialty.


Richer Keyword Results

In this environment, keyword searches become more relevant. Sites that provide expert information and internal links to subject-specific articles become niche specialists. When a search engine detects related articles within a specific website, it cites each instance. Consumers can quickly zone in on relevant material. Rather than opening ten tab pages to ascertain content, they can immediately identify pertinent summaries. Both parties win. 


Social Networking Practices

Although legislators take exception to social networking sites that promote free music, it is interesting to note that the first generation of teens exposed to this kind of availability, (now in their twenties or thirties), actively attend concerts and purchase music and paraphernalia from artists they developed affinities toward on social sites. Younger participants are following suit, as is evidenced by the phenomenal increase in digital music sales during the past two years.


Advertising is an expensive proposition. In a capitalistic society, exposure is key. Commercial endeavors are constantly seeking new ways to gain even fraction of the publicity musicians attained through this medium. Rather than slighting the fortune of musicians who have succeeded within this medium, perhaps we should follow their example. Why not develop social websites devoted to other segments of society? An interactive social site would allow consumers to interact in a way they have only dreamed of. The little guy who talks to an agent about matters that really belong in the hands of a CEO would have a venue. Innovative designs would have a format. Socially driven product and industry sites, (specific to product niches, or professionals such as architecture, engineering and design experts), would greatly benefit and many might quickly attain notoriety, in spite of whether they were the number one search result in Google.


The internet is but a decade-and-a half old with regard to commercial applications. It is a work in progress. As long as there are people willing to hold it, (and themselves), to high standards, it will continue to evolve into a reliable communication and marketing tool.